PR firm Cohn & Wolfe director Ros Hunt writes that, “a successful response to a crisis situation starts with the senior executives and flows through the workforce directly to consumers.” Hunt says that too few senior financial executives have been explaining their role in events. I agree. Except that I would make a few honourable exceptions. John Varley of Barclays and Michael Coogan at the Council of Mortgage Lenders have been excellent. Moreover, Stephen Green of HSBC deserves praise for his upfront comments at Davos.