Comments on: How organisations can survive the Tweet-sphere http://paulseaman.eu/2010/01/how-organisations-can-survive-the-tweet-sphere/ I am a PR and love my trade. Nevertheless PR requires a reality check. We're about helping clients speak honestly, even robustly. People who run things have a lot of explaining to do in the next few years, so PR is crucial. I want a lively debate and I hope you’ll make it so. Sat, 31 Mar 2012 09:07:53 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Tweets that mention How organisations can survive the Tweet-sphere | 21st-century PR issues › Paul Seaman's online review -- Topsy.com http://paulseaman.eu/2010/01/how-organisations-can-survive-the-tweet-sphere/comment-page-1/#comment-3002 Tweets that mention How organisations can survive the Tweet-sphere | 21st-century PR issues › Paul Seaman's online review -- Topsy.com Tue, 26 Jan 2010 20:45:13 +0000 http://paulseaman.eu/?p=8124#comment-3002 [...] This post was mentioned on Twitter by roman and paulseaman, paulseaman. paulseaman said: On my PR blog: How organisations can survive the Tweet-sphere http://paulseaman.eu/2010/01/how-organisations-can-survive-the-tweet-sphere/ [...] [...] This post was mentioned on Twitter by roman and paulseaman, paulseaman. paulseaman said: On my PR blog: How organisations can survive the Tweet-sphere http://paulseaman.eu/2010/01/how-organisations-can-survive-the-tweet-sphere/ [...]

]]> By: Heather Yaxley http://paulseaman.eu/2010/01/how-organisations-can-survive-the-tweet-sphere/comment-page-1/#comment-2999 Heather Yaxley Tue, 26 Jan 2010 13:35:04 +0000 http://paulseaman.eu/?p=8124#comment-2999 Great summation of the problems (and opportunities) facing organisations as SM becomes more and more part of life. It is easy for organisations to have policies in place that restrict SM use "on the job" - which I've always felt was much the same as prohibiting use of company postage, phone etc whilst at work. But one of the challenges today (especially for PR practitioners, execs and others who are more closely linked to the brand) is when the private and personal overlap. Are such people every "off duty" - and can their private and "corporate" utterances be so easily separated? We also have the emerging challenge that the next generation coming into the workplace will have been involved in SM from such a young age that their online personas will be long established and need to be portable across their careers. Will it really be possible - or even advisable - to need to destroy and reinvent ourselves everytime we change jobs? It would be great to think we can all live honorable online lives, but won't the truth be that online will reflect the fact that everyone has a skeleton or two somewhere? Great summation of the problems (and opportunities) facing organisations as SM becomes more and more part of life. It is easy for organisations to have policies in place that restrict SM use “on the job” – which I’ve always felt was much the same as prohibiting use of company postage, phone etc whilst at work. But one of the challenges today (especially for PR practitioners, execs and others who are more closely linked to the brand) is when the private and personal overlap. Are such people every “off duty” – and can their private and “corporate” utterances be so easily separated?

We also have the emerging challenge that the next generation coming into the workplace will have been involved in SM from such a young age that their online personas will be long established and need to be portable across their careers.

Will it really be possible – or even advisable – to need to destroy and reinvent ourselves everytime we change jobs?

It would be great to think we can all live honorable online lives, but won’t the truth be that online will reflect the fact that everyone has a skeleton or two somewhere?

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