We can accept that football is not somewhere to look for role models and that anything goes – including cover up of rape (with PR and the complicit sporting media hiding the truth). Clifford also advises players to lie about their homosexuality rather than seeing how PR could help challenge this ignorance. Thank god the suffragettes or other activists never took his advice.

In Terry’s case, he has brought the personal into work – with his sexual and other indescretions. The argument seems to be that provided his performance on the field doesn’t suffer, then who cares?

Well, call me naive, but it would be good to see some personal responsibilty here and with other money-grubbing “celebrities” – and their PR enablers. Would it really have hurt John Terry himself to have resigned as England captain and sorted out his personal life in private?

And wouldn’t it be refreshing to see some sponsors tell these over-paid idiots that all publicity is not good publicity?

Sad really when all those people with social science degrees and community relations roles seem the work on the principle that children and youth round the world can no longer rely on parents and family to set standards but need to look to celebrities as heroes and role models.

Of course John Terry should continue as captain of England his behaviour sums up football and even much of society.