Comments on: Social media reality check 2010

By: Ronna Porter

Ronna Porter — Tue, 09 Feb 2010 11:12:40 +0000

The fat lady ain’t done singing yet! Lots of business models for and company approaches to social media have yet to emerge. For some brands, a more personal approach via the social media *channels* will be a good fit with their corporate culture and their market. For many others, it doesn’t fit now, and may never do. Forrester has a right not to *give away* its intellectual property (just as adidas has a right not to have employees give away its shoes and designs!) Beware of the motives of those who claim to give away something for nothing. I’m a real advocate of sharing information, but I’m clear about how people pay for it with their eyeballs, time (to find, analyse, access credibility), community outreach, advocacy, etc.

By: Collective Conversation » Bandwidth » Blog Archive » LISTEN UP: Four Reasons to Care about Social Communications

Mon, 08 Feb 2010 14:07:17 +0000

[...] perspective, you can always depend on Paul Seaman blogging at 21st Century PR Issues, who believes “Social media is looking less glossy after bruising encounters with business, personal and [...]

By: Tweets that mention Social media reality check 2010 | 21st-century PR issues › Paul Seaman's online review -- Topsy.com

Mon, 08 Feb 2010 08:33:41 +0000

[...] This post was mentioned on Twitter by Amanda Chapel, Rebecca Leaman, Mary Bjorneby, John Larkin, tomportante and others. tomportante said: Paul Seaman's SocialMediaRealityCheck http://9mp.com/jes3A talking about the needed alignment tween corp messaging and social media "buzz" [...]

By: Latest Media news – Social media reality check 2010 | 21st-century PR issues › Paul …

Sun, 07 Feb 2010 22:53:17 +0000

[...] Social media reality check 2010 | 21st-century PR issues › Paul … [...]

By: Richard Miles

Richard Miles — Sun, 07 Feb 2010 16:30:37 +0000

That Forrester, the WSJ, Apple and and others are sufficiently concerned about the melding of personal and corporate comments says a lot. Those corporate actions seem to counter Neville Hobson’s position that advocates “making corporate communication personal.”

From a corporate perspective, all communications that reflect on the company, its product, people and policies must necessarily reflect the official corporate position for fiduciary and other reasons. Such responsibilities argue against “making corporate communication personal.”

While social media can become effective extensions of corporate messaging — and “buzz” — strategies, they must be distinguished from the official “company position,” though they may align with it and extend it. In a sense, social media and corporate communications coexist in parallel worlds that are separate and not equal.

By: uberVU - social comments

uberVU - social comments — Sun, 07 Feb 2010 13:00:53 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by paulseaman: On my PR blog now: Social media reality check 2010 http://paulseaman.eu/2010/02/social-media-reality-check-2010/...