How far have the members of the World Business Council traveled on getting those goals achieved in their emerging economy based businesses, how much have they done to support and encourage the Governments of those countries to align thier economic development policies with those goals. Five years is a realistic planning time frame and unless you are 60 or over the probality is you could be accountable and take credit for what your country or business has done to embed the goals into your business and economic development planning.

But don’t stop there 2015 is also the WTO no trade barriers year – well that will not happen but it is reminder that that there is some practical stuff to be achieved first. Without any bly sky fluffy clouds thinking isn’t a public relations driven survival plan it is the worst sort of public relations exercise all energy, exuberance but there will still be no light, no heat and little water where there should be and that is bad public relations. Things don’t change – we do and we need to , let’s tackle what’s achievable in time frames where we can be accountable. – that’s what consitutes good management and good public realtions is or should be good management.

Peter Walker