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Posts under ‘CSR reality check’

I believe too much effort has been devoted to turning firms into all-purpose social agencies and that too much PR effort has been devoted to selling this rather fraudulent propositon.

PR should help leaders lead, not listen

Posted by Paul Seaman under CSR reality check / Opinion research / Trust and reputations on 28 February 2010. 6 comments.

Here’s a manifesto in favour of decent top-down adult leadership rather than the febrile fashions of the crowd.   More »

Profit and risk need better PR

Posted by Paul Seaman under CSR reality check on 10 February 2010. No comments.

Being socially aware didn’t make Big Pharma innovate. Here’s a risky piece reminding us that profit matters more than seeming nice and safe, whatever the Davos savants pretend or their mantras might say. More »

How organisations can survive the Tweet-sphere

Posted by Paul Seaman under CSR reality check / Crisis management / Media issues on 26 January 2010. 2 comments.

Manchester United and Manchester City have advised their players against using social media accounts. It would seem the players have accepted the advice. The WSJ has taken a similar stance on SM. There are serious issues here to explore. More »

BA unions in retreat over cabin crew

Posted by Paul Seaman under CSR reality check / Crisis management on 21 January 2010. 5 comments.

Unite, the union representing BA cabin crew, has postponed the threat of industrial action until after the Easter holidays to allow “families to be able to plan their travel arrangements in confidence”. That would appear to be a good PR move, but it isn’t. More »

CSR: it’s not the same in Lagos as in London

Posted by Paul Seaman under CSR reality check on 6 January 2010. 9 comments.

Amnesty International has accused Shell Nigeria of human rights abuses, spreading pollution and other crimes against corporate responsibility (CSR). It provoked Paul Holmes, editor and publisher of The Holmes Report, to argue that companies will and should be held to the same standards globally. That’s a naïve response. More »

Transparency is the new opaque?

Posted by Paul Seaman under CSR reality check on 26 October 2009. 10 comments.

This post is a reaction to Paul Holmes’s post Transparency is a principle, not a tool for manipulating the public. His headline was much more one-sided than his text, which was well-argued. So what comes next is a critique of the Big Idea of his headline, not his considered view. More »

Why hate Ryanair’s PR? (Part 2)

Posted by Paul Seaman under CSR reality check / Trust and reputations on 18 October 2009. 6 comments.

As a reputation strategist, I find Ryanair fascinating. Judging by the response to my first post here and on Linked-in’s PR Group discussion pages, I’m not alone.  More »

Why hate Ryanair’s PR?

Posted by Paul Seaman under CSR reality check / Trust and reputations on 15 October 2009. 4 comments.

Disclosure: I’ve never flown Ryanair. So I might be speaking out the bottom of my non-reclining seat. However, I love most of Ryanair’s PR. Here’re ten reasons why (and the cavil). More »

Future trends in PR? Look East!

Posted by Paul Seaman under CSR reality check / PR issues on 14 October 2009. One comment.

I’ve got that post-holiday feeling (seven days by Lake Lugano, thanks). You’ll know it. Suddenly I think I understand lots of stuff … So here’s what I think is going wrong in a good deal of PR thought. More »

France Telecom grovel strategy (Part 2)

Posted by Paul Seaman under CSR reality check / Crisis management on 23 September 2009. 6 comments.

Heather Yaxley’s very sensible comment yesterday in response to my piece on France Telecom’s (FT) suicides, provides an opportunity to say why in my heart of hearts I long to criticise FT’s approach. More »

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