Lots of research is designed to generate the answers the client needs to hear. Still, we’re bound to want to know what people “out there” are thinking.
Posted by Paul Seaman under CSR reality check / Opinion research / Trust and reputations on 28 February 2010. 6 comments.
Here’s a manifesto in favour of decent top-down adult leadership rather than the febrile fashions of the crowd. More »
Posted by Paul Seaman under Crisis management / Opinion research / Trust and reputations on 21 February 2010. 3 comments.
Here’s a critique of the tyranny of apologies and the hypocrisy of sponsors and the general public. It’s a call to all to stop faking it. It is a cry for the return of commonsense, reserve and a mind-your-own-business attitude. More »
Posted by Paul Seaman under Opinion research / Trust and reputations on 28 January 2010. 4 comments.
Unaccountably, neither WEF nor Richard Edelman invited me to Davos (I’m just down the road, chaps) to discuss the latest Edelman 2010 trust study findings. So, I’ve decided to interrogate the findings anyway from my Zurich lakeside villa. More »
Posted by Paul Seaman under Opinion research / Trust and reputations on 30 September 2009. One comment.
Financial Times (FT) research suggests that the public trusts itself to look after savings and investments more than banks, building societies or independent financial advisers. Yet most respondents said that, despite their lack of trust, they had not reduced their risk levels in these bodies. More »
Posted by Paul Seaman under Opinion research / PR issues on 16 August 2009. 2 comments.
Are we biologically wired to behave in a particular way? Well, PR blogger Heather Yaxley reports that CIPR Marcomms Group’s forthcoming evening event is entitled, Unlocking the secrets of the brain: the nascent world of neuro PR (London on 23 September). So here’s some thoughts on why this meeting might be discussing nonsense. More »
Posted by Paul Seaman under Opinion research / Trust and reputations on 30 July 2009. 3 comments.
Before I head off to Montreux for a few days’ rest, here’s a quick response to today’s FT report on Edelman’s trust survey’s mid-year update. Once again the survey’s findings are topsy turvy, particularly when it comes to how Edelman interprets its own data. More »
Posted by Paul Seaman under Crisis management / Opinion research / Trust and reputations on 28 January 2009. One comment.
I’m sitting at home on Zurich Lake. The world’s elite are overhead in helicopters on their way to the World Economic Forum in Davos. They will hear from PR supremo Richard Edelman that trust in banks and other corporations has collapsed while Government is back in favour. For this, they disturb my afternoon nap? More »
Posted by Paul Seaman under CSR reality check / Opinion research / Trust and reputations on 21 November 2008. 2 comments.
