This second installment of a two-parter on Queen Elizabeth I describes how PR acts in support of leadership and authority using rhetoric’s persuasive powers. It tells the story of the emergence of modern PR practice and the modern world it shaped. (It is work in progress for my book: On Message: Propaganda, persuasion and the PR game.) Read on ›
This is my profession. Oh, alright. It’s my trade. But I still think it’s a business capable of integrity, honour and decency.
The name Gordon Macdonald probably doesn’t resonate today in the ranks of public relations practitioners. But it should. He was arguably the most influential press officer in the City of London during the 1980s. Read on ›
In January, I gave a lecture on the moral bankruptcy of the shame culture in ancient Greece to Associate Professor Josh Greenberg‘s fourth-year undergraduate students of communication. Afterward, a debate arose about Isocrates’ legacy. It revolved around whether his ideas and lived-example laid the foundations for what some practitioners refer to as the morality of modern ethical two-way symmetrical public relations. Read on ›
Blimey, talk about the emperor’s wardrobe. Look around, and PR professionals will quickly come across a new-ish crop of pseudo-science which is supposed to guide them as to what their trade is and how to do it. They shouldn’t need the warning. But some, such as participants in The Holmes Report’s recent Global Public Relations Summit 2012 in Miami, who discussed ‘Persuasion, Empathy, and Neural Coupling‘ and ‘Unlocking the Brain’s Secrets About Creativity And Decision Making‘, seemingly need it stated plainly. This stuff is likely to be claptrap. Read on ›
By Richard D North
The big picture
Anyone who cares about Britain, its government and its wider official culture is shaken and stirred by recent media storms. PR professionals ought to be a great position to understand what’s been going on. After all, they are media-obsessed, and narratives and messaging are at the heart of the problem faced by our institutions. Read on ›
Here is an on the record briefing about Lord Justice Leveson’s proposals for “improving” the British police’s PR. It begins with the paragraph where Leveson recommends altering the PR lexicon. Read on ›
This piece is one of my most-read blasts from the past. Its content remains vividly contemporary. Enjoy.
Richard Edelman’s Voodoo Academia replies to Professor Aneel Karnani of the University of Michigan’s Business School’s The Case Against Corporate Social Responsibility. But who’s voodooing whom? Read on ›
Following my piece ‘PRs shouldn’t rush to welcome Leveson‘, Phil Morgan, Director of Policy and Communications at the Chartered Institute of Public Relations (CIPR), kindly responded. His comment and my reply were too detailed to leave in my comments. So here’s a post that starts with his remarks and ends with my response in the form of an open letter to CIPR that explores some more the challenges Leveson’s report poses for PR professionals in the UK. Read on ›
PR professionals need to interrogate the Leveson report in great detail. That’s because there’s the possibility of another Dangerous Dogs-type Act coming on. In 1991 several high-profile outrages involving fighting dogs biting, maiming and killing babies and old folk were whipped up by the tabloids to create a moral panic. Then emotionally-incontinent parliamentarians rushed through draconian legislation. The result is now acknowledged to have been a disaster for public protection, dogs owners and justice (1). Read on ›