Crisis management

PR comes into its own when clients are in deep trouble – whether of their own making or not. Speed, intelligence, guile, contacts, PRs need them all when the chips are down.

Categories: Crisis management / History of PR / PR issues

22 February 2012

6 comments

Why Chaos Theory in PR is hogwash

I have noticed that there’s an increasing interest among PR pros in chaos theory. It might be because we’re in recession, the result of recent earthquakes and tsunamis, or even the new complexity that social media throws up. But whatever motivates them, here’s some insight into why they are misguided. Read on ›

Categories: Credit Crunch / Crisis management

5 February 2012

8 comments

Message to bankers: how to win the PR wars

Last week there was “outrage” over the bonus awarded to Stephen Hester, chief executive of Royal Bank of Scotland. This week we are set for another moral outburst when Barclays announces expected profits of more than $9 billion, which will result in its CEO Bob Diamond pocketing around $3 million. In the midst of a global crisis that heralds austerity for many, what strategy should be adopted by PRs tasked with defending banks, bankers and bonuses? Read on ›

Categories: Crisis management / Trust and reputations / Zurich

20 June 2011

No comments

How pat PR sells clients short in a crisis

I’m sitting lakeside near Zurich after a swim, and I surf on my friend’s handheld electronic thingamajig. It lands me on Paul Holmes’s eponymous Report. There I click on a video by Richard Levick, CEO of Levick Strategic Communications. He’s discussing three common mistakes that companies and countries make when faced with a crisis. Oops, and he then makes four classic PR errors himself. Read on ›

Categories: Crisis management / Energy issues

17 March 2011

9 comments

Reset for nuclear PR

The media says Fukushima is awful because it is worse than Three Mile Island (TMI), even if it’s nowhere near as bad as Chernobyl. But the case for nuclear power survived TMI and Chernobyl, so it can easily survive Fukushima. In fact, even with its accidents, nuclear energy is still worth the cost and it remains the safest of all the major energy sources. Here are some PR messages we need to get out… Read on ›

Categories: Crisis management / Energy issues

13 March 2011

22 comments

Media suffers a Fukushima meltdown

Nobody can be anything but shocked by the devastating impact of the earthquake and Tsunami on Japan. The scenes were on a scale hardly envisaged by a Hollywood disaster movie. Yet that’s no excuse for the media’s seeming loss of nerve and perspective over the troubles at Fukushima nuclear power plant. Read on ›