The success of both BREXIT and Trump tells us that the world is changing. Their triumphs mark a transformation of the public’s mood, which is causing the rules governing media schmoozing and managing relations with the masses to be rewritten, as fast as the authority of existing elites evaporates. Read on ›
There are new moral, political and social fault lines emerging. Three explosive examples are TRUMP, BREXIT and the collapse of the post war consensus in Germany. But what does this mean for the PR industry’s clients? We need to rethink how we communicate and operate. Otherwise our clients risk becoming totally disconnected from mass public opinion, disorientated in the new conditions, and stuck in the past.