Culture Wars

There is a near-universal conformity governing the PR industry’s self-destructive, poorly thought-through response to the Culture Wars. In short: the PR business is currently leading clients in the wrong direction. Yet this website does not imagine it will often be wise for PR pros to admit or claim that they are trying to save society from itself. Contrariwise: the key to improving upon the current situation is to demonstrate how damaging the current Zeitgeists are to pursuing our clients’ interests.