What unites all the major political parties in South Africa: the African National Congress (ANC), the Democratic Alliance (DA), the South African Communist Party (SACP) and the Economic Freedom Fighters (EFF)? The answer is their determination to divide the country along pre-existing racial fault lines. Yet the DA, South Africa’s main opposition party, has had the audacity to lodge a misconduct claim against Bell Pottinger (BP) with the UK’s Public Relations Consultants Association, accusing it of “sow[ing] racial mistrust, hate and race-baiting, and [encouraging a] divided society”. Read on ›
There are new moral, political and social fault lines emerging. Three explosive examples are TRUMP, BREXIT and the collapse of the post war consensus in Germany. But what does this mean for the PR industry’s clients? We need to rethink how we communicate and operate. Otherwise our clients risk becoming totally disconnected from mass public opinion, disorientated in the new conditions, and stuck in the past.
The success of both BREXIT and Trump tells us that the world is changing. Their triumphs mark a transformation of the public’s mood, which is causing the rules governing media schmoozing and managing relations with the masses to be rewritten, as fast as the authority of existing elites evaporates. Read on ›