Here’s a thought. Is the World Business Council for Sustainable Development’s Vision 2050anything more than a PR survival plan for today’s big companies seeking a long-term and popular licence to operate?
Read on ›

The last in my trilogy on the Stockholm Accords is dedicated to rebutting the authoritarian notion that public relations professionals (let’s just call them ‘PRs’) are “ideological governors of value networks”. Read on ›

Gordon Brown’s “Bigotgate” gaffe was fabulous. He’s caught complaining that his staff put him with the wrong sort of elector (having said he was opening himself to all comers) and then says he misunderstood what Mrs Duffy was saying. What’s to learn? Read on ›

The British General Election barely registers on the street. It’s the mainstream media which is writing the narrative, creating overnight superstars, capturing the public’s attention, and driving opinion polls in all directions. What’s to learn? Read on ›

In 1994 Tony Blair promised to turn the UK into a “stakeholder society” when he declared New Labour, New Britain. It was the cornerstone of his “Third Way” politics. But nobody’s talking about either term in the current UK General Election. Maybe the wheels will come off the “stakeholder” rhetoric in business too.   Read on ›

Oh! My! God! Organizing for America, the successor to Obama for America, is searching for a Social Networks Manager: apply here. But before you do read this. Read on ›

It’s Sunday morning. It’s snowing on my side of Zurich lake. All’s well with the world. So I’ll read the Blue Blog on Conservatives.com, I thought. What I discovered was some loud gobs talking offensive nonsense, and that under David Cameron’s nose. Does he really want this, I ask myself. Read on ›

The Nuclear Industry Association has just made a daft case about its future. Here’s a bolder, franker reality check PR pitch which might work better. Read on ›

Barack Obama has 2.6 million followers on Twitter and follows around 750, 000, but he recently admitted that he’s never Tweeted in his life. Are you surprised? I’m not. But some people might need to reconsider their hype. Read on ›

Gordon Brown has been almost universally condemned for his silence over the release of Lockerbie bomber Abdelbaset Ali al-Megrahi. So it is left to me to speak up for the prime minister’s right to remain silent in the heat of battle. Read on ›