CSR reality check

I believe too much effort has been devoted to turning firms into all-purpose social agencies and that too much PR effort has been devoted to selling this rather fraudulent proposition.

Categories: CSR reality check / Culture Wars / Opinion research / Trust and reputations

17 December 2017

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Give a big fat no to the concept of unconscious bias

Apple’s first-ever vice president of diversity and inclusion, Denise Young Smith, had the audacity to suggest that being a member of a minority group or a woman are not the only criteria for diversity. She went on the record stating that there can be 12 white, blue-eyed, blond men in a room and they’re going to be diverse too because they’re going to bring a different life experience and life perspective to the conversation. Read on ›

Categories: Crisis management / CSR reality check / PR issues / Trust and reputations

21 November 2017

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Lessons from Paperchase’s retreat: corporate cowardice predates social media

A few thousand tabloid-loathing Stop Funding Hate campaigners, exercising their wrist action on Twitter and Facebook, have persuaded Paperchase to abandon an advertising promotion, which offered readers of The Daily Mail two free sheets of Christmas wrapping paper. What should the advertising and PR community make of this debacle? Read on ›