CSR reality check

I believe too much effort has been devoted to turning firms into all-purpose social agencies and that too much PR effort has been devoted to selling this rather fraudulent proposition.

Categories: CSR reality check / Culture Wars / PR issues / Trust and reputations

15 January 2019

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Keep politics out of mass consumer advertising and product PR

Proctor and Gamble’s Gillette has released a commercial promoting razor blades, which sends out the message that men are such a menace to women that they must be tamed. But no matter what one thinks of #MeToo, we should all question the politicisation of mass consumer advertising. We need to ask why the marketing department at Gillette thought it was a good idea to produce an advert caricaturing their customers as brutish stereotypical sex pests; who require a health warning and moral policing. It is, indeed, gobsmacking that anybody at Gillette thought it was smart for a corporate Goliath to traduce the integrity and character of their core market. Read on ›

Categories: Crisis management / CSR reality check / PR issues / Trust and reputations

21 November 2017

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Lessons from Paperchase’s retreat: corporate cowardice predates social media

A few thousand tabloid-loathing Stop Funding Hate campaigners, exercising their wrist action on Twitter and Facebook, have persuaded Paperchase to abandon an advertising promotion, which offered readers of The Daily Mail two free sheets of Christmas wrapping paper. What should the advertising and PR community make of this debacle? Read on ›