CSR reality check

I believe too much effort has been devoted to turning firms into all-purpose social agencies and that too much PR effort has been devoted to selling this rather fraudulent proposition.

Categories: Crisis management / CSR reality check / PR issues / Trust and reputations

21 November 2017

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Lessons from Paperchase’s retreat: corporate cowardice predates social media

A few thousand tabloid-loathing Stop Funding Hate campaigners, exercising their wrist action on Twitter and Facebook, have persuaded Paperchase to abandon an advertising promotion, which offered readers of The Daily Mail two free sheets of Christmas wrapping paper. What should the advertising and PR community make of this debacle? Read on ›

Categories: CSR reality check / PR issues

31 May 2013

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Getting to grips with corporate and PR ethics

This interview about corporate morals and ethics first appeared on Communication Director‘s website earlier this month. It records the conversation between the magazine’s leading editor, Dafydd Phillips, and me. Extracts from it were also quoted by Dafydd in the latest print version of Communication Director, in his piece Between Ethics and Morality (pages 52 -55). Read on ›