CSR reality check

I believe too much effort has been devoted to turning firms into all-purpose social agencies and that too much PR effort has been devoted to selling this rather fraudulent proposition.

Categories: CSR reality check

7 December 2008

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Not too much Mr Nice Guy

This piece comes with a health warning. It is a bit rude about a very prevalent fashion. I want to diss the idea that PR online strategies must be nice, non-judgmental, inclusive, blah blah. Read on ›

Categories: Credit Crunch / Crisis management / CSR reality check / Trust and reputations

20 November 2008

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Barclays continues to show the way

As I dug in to my morning Muesli here on the Zurich lake I caught up with yesterday’s FT. There I read an amusing editorial about Barclays being the listening, theatrical bank that headed off a shareholder revolt by the skin of its teeth. It’s true though: in a very clumsy fashion, Barclays and its shareholders are forging a brave new world. The implications for financial PR are profound. Read on ›