Edelman’s Trust Barometer is a major highlight of the PR calendar because it provides global and historically comparative data we can mull over. This year there’s a welcome shift in Edelman’s narrative. Gone is the anti-profit, anti-business and all stakeholders are equal tone that I’ve criticised in the past.  Read on ›

Blimey, talk about the emperor’s wardrobe. Look around, and PR professionals will quickly come across a new-ish crop of pseudo-science which is supposed to guide them as to what their trade is and how to do it.

They shouldn’t need the warning, but some seem to. This stuff is likely to be claptrap. Read on ›

I love Edelman’s annual Trust Barometer, not least because it offers year-on-year comparative data. But its findings should come with a health warning. Read on ›

Jonathan Porritt’s, Britain’s leading environmental campaigner, speech to the Royal Society in London this week is entitled The Growth Fetish and the Death of Environmentalism. Here’s why PRs should take him seriously, if only to debunk him. Read on ›

Here’s a manifesto in favour of decent top-down adult leadership rather than the febrile fashions of the crowd.   Read on ›

Here’s a critique of the tyranny of apologies and the hypocrisy of sponsors and the general public. It’s a call to all to stop faking it. It is a cry for the return of commonsense, reserve and a mind-your-own-business attitude. Read on ›

Unaccountably, neither WEF nor Richard Edelman invited me to Davos (I’m just down the road, chaps) to discuss the latest Edelman 2010 trust study findings. So, I’ve decided to interrogate the findings anyway from my Zurich lakeside villa. Read on ›

Financial Times (FT) research suggests that the public trusts itself to look after savings and investments more than banks, building societies or independent financial advisers. Yet most respondents said that, despite their lack of trust, they had not reduced their risk levels in these bodies. Read on ›

Are we biologically wired to behave in a particular way? Well, PR blogger Heather Yaxley reports that CIPR Marcomms Group’s forthcoming evening event is entitled, Unlocking the secrets of the brain: the nascent world of neuro PR (London on 23 September). So here’s some thoughts on why this meeting might be discussing nonsense. Read on ›

Before I head off to Montreux for a few days’ rest, here’s a quick response to today’s FT report on Edelman’s trust survey’s mid-year update. Once again the survey’s findings are topsy turvy, particularly when it comes to how Edelman interprets its own data. Read on ›