Opinion research

Lots of research is designed to generate the answers the client needs to hear. Still, we’re bound to want to know what people “out there” are thinking.

Categories: Culture Wars / Opinion research / Trust and reputations

17 December 2017

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Give a big fat no to the concept of unconscious bias

Apple’s first-ever vice president of diversity and inclusion, Denise Young Smith, had the audacity to suggest that being a member of a minority group or a woman are not the only criteria for diversity. She went on the record stating that there can be 12 white, blue-eyed, blond men in a room and they’re going to be diverse too because they’re going to bring a different life experience and life perspective to the conversation. Read on ›

Categories: History of PR / Opinion research

7 January 2013

8 comments

Psychobabble will not make PR credible

Blimey, talk about the emperor’s wardrobe. Look around, and PR professionals will quickly come across a new-ish crop of pseudo-science which is supposed to guide them as to what their trade is and how to do it. They shouldn’t need the warning. But some, such as participants in The Holmes Report’s recent Global Public Relations Summit 2012 in Miami, who discussed ‘Persuasion, Empathy, and Neural Coupling‘ and ‘Unlocking the Brain’s Secrets About Creativity And Decision Making‘, seemingly need it stated plainly. This stuff is likely to be claptrap. Read on ›