Are we biologically wired to behave in a particular way? Well, PR blogger Heather Yaxley reports that CIPR Marcomms Group’s forthcoming evening event is entitled, Unlocking the secrets of the brain: the nascent world of neuro PR (London on 23 September). So here’s some thoughts on why this meeting might be discussing nonsense. Read on ›
Lots of research is designed to generate the answers the client needs to hear. Still, we’re bound to want to know what people “out there” are thinking.
I’m sitting at home on Zurich Lake. The world’s elite are overhead in helicopters on their way to the World Economic Forum in Davos. They will hear from PR supremo Richard Edelman that trust in banks and other corporations has collapsed while Government is back in favour. For this, they disturb my afternoon nap? Read on ›