Lots of research is designed to generate the answers the client needs to hear. Still, we’re bound to want to know what people “out there” are thinking.
I’m sitting at home on Zurich Lake. The world’s elite are overhead in helicopters on their way to the World Economic Forum in Davos. They will hear from PR supremo Richard Edelman that trust in banks and other corporations has collapsed while Government is back in favour. For this, they disturb my afternoon nap? Read on ›