Why are so many PR pros embarrassed by what they do for a living? This normally hidden angst becomes transparent whenever they attempt to define the essence of our trade. Nothing illustrates this better than the four supposedly modern definitions of PR being discussed by PRSA and CPRS, all of which share one fundamental flaw: evasiveness about what PR is really about. Read on ›

Here is some more work in progress for my book On Message: Propaganda, persuasion and the PR game. It examines the moment when the manipulation of the message became a game of representation, positioning and managed perception that is recognisably modern. Read on ›

Who should PRs work for? Well, according to Rosanna M. Fiske, Chair and Chief Executive, Public Relations Society of America, everybody has the right to have their voice heard in the global marketplace of ideas. I agree. But Ms Fiske doesn’t, not really. Read on ›

Here’s a thought. Is the World Business Council for Sustainable Development’s Vision 2050anything more than a PR survival plan for today’s big companies seeking a long-term and popular licence to operate?
Read on ›

At the Senate hearing into the Gulf of Mexico oil spill BP, Transocean and Halliburton disputed each other’s account of what caused the accident. It was a messy affair. But in it I glimpsed the makings of a much-needed corrective PR campaign. Read on ›

The British General Election barely registers on the street. It’s the mainstream media which is writing the narrative, creating overnight superstars, capturing the public’s attention, and driving opinion polls in all directions. What’s to learn? Read on ›

Contrary to popular crisis management mythology, most dramas and disasters aren’t really crises at all. Chin up: things aren’t often really all that bad. Read on ›

BBC Newsnight recently claimed that UK government plans to build a new generation of nuclear power stations to fill the energy gap by 2020 are hopelessly optimistic. The industry responded by claiming it will be on time and on budget. It’s a phoney debate on both sides. Read on ›

This post is a reaction to Paul Holmes’s post Transparency is a principle, not a tool for manipulating the public. His headline was much more one-sided than his text, which was well-argued. So what comes next is a critique of the Big Idea of his headline, not his considered view. Read on ›

The Canadian Public Relations Society (CPRS) recently adopted a modern definition of PR. It throws up a whole host of issues about what PR is about. Here’s my take on the business PR professionals are in.

Read on ›