In the late 20th century PR had to manage an increasing number of controversial issues. It became part of the corporate story: the spotlight was turned on its own activities. Firms were invited – rather forcefully – to address their reputations the way they once addressed profits. Read on ›

How does a near-European monopolistic vertical supplier (upstream, downstream and in-between) of an expensive fossil fuel from a semi-democratic country convince politicians from proper democracies that competition and significantly lower prices are bad things? Play an emotive PR trump card, that’s how. Read on ›

The World Business Council for Sustainable Development’s Vision 2050 says the corporate world must play a leadership role in solving mankind’s mounting problems. It outlines a new agenda for business: to work with government and society to transform global markets and competition to achieve a sustainable future. But here is a thought. Is Vision 2050 anything more than a PR survival plan for today’s big companies seeking a long-term and popular license to operate? Read on ›

Why are so many PR pros embarrassed by what they do for a living? This normally hidden angst becomes transparent whenever they attempt to define the essence of our trade. Nothing illustrates this better than the four supposedly modern definitions of PR being discussed by PRSA and CPRS, all of which share one fundamental flaw: evasiveness about what PR is really about. Read on ›

Who should PRs work for? Well, according to Rosanna M. Fiske, Chair and Chief Executive, Public Relations Society of America, everybody has the right to have their voice heard in the global marketplace of ideas. I agree. But Ms Fiske doesn’t, not really. Read on ›

At the Senate hearing into the Gulf of Mexico oil spill BP, Transocean and Halliburton disputed each other’s account of what caused the accident. It was a messy affair. But in it I glimpsed the makings of a much-needed corrective PR campaign. Read on ›

The British General Election barely registers on the street. It’s the mainstream media which is writing the narrative, creating overnight superstars, capturing the public’s attention, and driving opinion polls in all directions. What’s to learn? Read on ›

Contrary to popular crisis management mythology, most dramas and disasters aren’t really crises at all. Chin up: things aren’t often really all that bad. Read on ›

BBC Newsnight recently claimed that UK government plans to build a new generation of nuclear power stations to fill the energy gap by 2020 are hopelessly optimistic. The industry responded by claiming it will be on time and on budget. It’s a phoney debate on both sides. Read on ›

This post is a reaction to Paul Holmes’s post Transparency is a principle, not a tool for manipulating the public. His headline was much more one-sided than his text, which was well-argued. So what comes next is a critique of the Big Idea of his headline, not his considered view. Read on ›