What could “neuro-PR” do for our trade?
Posted by Paul Seaman under Opinion research / PR issues on 16 August 2009. 2 comments.
Are we biologically wired to behave in a particular way? Well, PR blogger Heather Yaxley reports that CIPR Marcomms Group’s forthcoming evening event is entitled, Unlocking the secrets of the brain: the nascent world of neuro PR (London on 23 September). So here’s some thoughts on why this meeting might be discussing nonsense. More »
