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Posts tagged ‘brand’

Voodoo PR versus “Voodoo Academia”

Posted by Paul Seaman under CSR reality check on 27 August 2010. 5 comments.

Richard Edelman’s Voodoo Academia replies to Professor Aneel Karnani of the University of Michigan’s Business School’s WSJ article The Case Against Corporate Social Responsibility. But who’s voodooing whom? More »

Tony Blair got the PR for his book right

Posted by Paul Seaman under Political spin / Reviews on 18 August 2010. One comment.

There’s been a hullabaloo about how Tony Blair’s gift of £4.6 million profit from his book to fund a Royal British Legion rehabilitation centre backfired. So allow me to defend Tony Blair’s acute sense of aligning his PR with the public mood. More »

Risk free energy? Boycott BP? No way!

Posted by Paul Seaman under Crisis management / Energy issues on 12 May 2010. 5 comments.

At the Senate hearing into the Gulf of Mexico oil spill BP, Transocean and Halliburton disputed each other’s account of what caused the accident. It was a messy affair. But in it I glimpsed the makings of a much-needed corrective PR campaign. More »

Let’s not turn media dramas into real crises

Posted by Paul Seaman under Crisis management on 12 February 2010. One comment.

Contrary to popular crisis management mythology, most dramas and disasters aren’t really crises at all. Chin up: things aren’t often really all that bad. More »

Where was Mr Toyoda yesterday?

Posted by Paul Seaman under Crisis management on 3 February 2010. 3 comments.

Made public yesterday, the last words from a family of four: “We’re in a Lexus. . . and we’re going north on 125 and our accelerator is stuck. . . we’re in trouble. . . there’s no brakes. . . we’re approaching the intersection. . . hold on. . . hold on and pray. . . pray.” More »

How organisations can survive the Tweet-sphere

Posted by Paul Seaman under CSR reality check / Crisis management / Media issues on 26 January 2010. 2 comments.

Manchester United and Manchester City have advised their players against using social media accounts. It would seem the players have accepted the advice. The WSJ has taken a similar stance on SM. There are serious issues here to explore. More »

BA and its union caught in their own traps

Posted by Paul Seaman under Crisis management / Trust and reputations on 19 December 2009. No comments.

Unite trade union leaders representing BA cabin crew are yelling that being told by the High Court that they can’t strike is a “disgraceful day” for democracy. That’s humbug! By declaring their ballot illegal the court did them a favour. More »

PR to marry and lead marketing

Posted by Paul Seaman under PR issues on 5 November 2009. 5 comments.

What’s the difference between marketing and PR? That’s a good question, particularly when the likes of Lord Chadlington and Lord Bell are, rightly, calling for more integration between the two disciplines. More »

Why hate Ryanair’s PR? (Part 2)

Posted by Paul Seaman under CSR reality check / Trust and reputations on 18 October 2009. 6 comments.

As a reputation strategist, I find Ryanair fascinating. Judging by the response to my first post here and on Linked-in’s PR Group discussion pages, I’m not alone.  More »

Future trends in PR? Look East!

Posted by Paul Seaman under CSR reality check / PR issues on 14 October 2009. One comment.

I’ve got that post-holiday feeling (seven days by Lake Lugano, thanks). You’ll know it. Suddenly I think I understand lots of stuff … So here’s what I think is going wrong in a good deal of PR thought. More »

Let my expertise work for you:

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