Coca-Cola’s sponsorship is all about them
Hands up who hasn’t known for years that Wayne Rooney of Manchester United is a “bad” boy. If Coca-Cola has not got its hand up, I accuse it of humbug or worse (plain stupidity). Read on ›
Hands up who hasn’t known for years that Wayne Rooney of Manchester United is a “bad” boy. If Coca-Cola has not got its hand up, I accuse it of humbug or worse (plain stupidity). Read on ›
Richard Edelman’s Voodoo Academia replies to Professor Aneel Karnani of the University of Michigan’s Business School’s The Case Against Corporate Social Responsibility. But who’s voodooing whom? Read on ›
There’s been a hullabaloo about how Tony Blair’s gift of £4.6 million profit from his book to fund a Royal British Legion rehabilitation centre backfired. So allow me to defend Tony Blair’s acute sense of aligning his PR with the public mood. Read on ›
At the Senate hearing into the Gulf of Mexico oil spill BP, Transocean and Halliburton disputed each other’s account of what caused the accident. It was a messy affair. But in it I glimpsed the makings of a much-needed corrective PR campaign. Read on ›
Contrary to popular crisis management mythology, most dramas and disasters aren’t really crises at all. Chin up: things aren’t often really all that bad. Read on ›
Made public yesterday, the last words from a family of four: “We’re in a Lexus. . . and we’re going north on 125 and our accelerator is stuck. . . we’re in trouble. . . there’s no brakes. . . we’re approaching the intersection. . . hold on. . . hold on and pray. . . pray.” Read on ›
Manchester United and Manchester City have advised their players against using social media accounts. It would seem the players have accepted the advice. The WSJ has taken a similar stance on SM. There are serious issues here to explore. Read on ›
Unite trade union leaders representing BA cabin crew are yelling that being told by the High Court that they can’t strike is a “disgraceful day” for democracy. That’s humbug! By declaring their ballot illegal the court did them a favour. Read on ›