Tag: brand

Categories: Culture Wars / PR issues / Trust and reputations

27 April 2019

2 comments

‘Go woke, go broke’

As predicted by 21st Century PR Issues earlier this year, Gillette sales are falling following the release of its high-profile – much debated and viewed – advertisement which denigrated its core customer base:

The ad, entitled ‘We Believe’, was released in January. It asked men to “shave their toxic masculinity,” while blaming an entire gender for the actions of a small percentage of sexual abusers, rapists and perverts. [Gillette Sales Decline Following ‘Toxic Masculinity’ Ad, summit.news]

Virtue-signalling is especially damaging when a leading manufacturer issues an advertisement designed to appeal to those people who really do hate (as in despise) everything that that firm’s brand has traditionally stood for. So it’s no wonder that many men – who bought into the once carefully cultivated and appealing brand image – are now turning their back on Gillette and going elsewhere to buy their razors.

Categories: Crisis management

3 February 2010

3 comments

Where was Mr Toyoda yesterday?

Made public yesterday, the last words from a family of four: “We’re in a Lexus. . . and we’re going north on 125 and our accelerator is stuck. . . we’re in trouble. . . there’s no brakes. . . we’re approaching the intersection. . . hold on. . . hold on and pray. . . pray.” Read on ›