There’s been lots of talk in PR circles about value networks and the network society. Here I take a closer look at what the fuss is all about and issue a note of caution and a call to moderate the hype. Read on ›

Manchester United and Manchester City have advised their players against using social media accounts. It would seem the players have accepted the advice. The WSJ has taken a similar stance on SM. There are serious issues here to explore. Read on ›

Neville Hobson, arguably Britain’s leading social media blogger, has replied to my charge that social media do not change the rules of business. He says: This is no fad, this is a revolution. Let’s take a closer look at his arguments. Read on ›

The British National Party (BNP) is thrashing the mainstream parties – but only online. This says as much about the internet as it does about politics, and I don’t think the mainstream should overdo its response. Read on ›

“Social Media” are The Thing at the moment. And I’m a bit of a-twitter about them myself. But this is not half the revolution people are making it out to be. So here are some incautious predictions. Read on ›

There are those in the PR industry who argue that Obama is a communications pioneer. They note that he mobilised five million volunteers to attract funds and communicate via social media. That shows communications becoming democratic, decentralized, interactive, more word-of-mouth – even tribal. These fans of Web 2.0 overlook one very big detail. Read on ›