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Posts tagged ‘channels’

Briefing for PRs on E2.0′s brave new world

Posted by Paul Seaman under Media issues / PR issues on 21 May 2010. 6 comments.

There’s been lots of talk in PR circles about value networks and the network society. Here I take a closer look at what the fuss is all about and issue a note of caution and a call to moderate the hype. More »

How organisations can survive the Tweet-sphere

Posted by Paul Seaman under CSR reality check / Crisis management / Media issues on 26 January 2010. 2 comments.

Manchester United and Manchester City have advised their players against using social media accounts. It would seem the players have accepted the advice. The WSJ has taken a similar stance on SM. There are serious issues here to explore. More »

There’s no social media revolution

Posted by Paul Seaman under Media issues / PR issues on 1 September 2009. 31 comments.

Neville Hobson, arguably Britain’s leading social media blogger, has replied to my charge that social media do not change the rules of business. He says: This is no fad, this is a revolution. Let’s take a closer look at his arguments. More »

The web suits the BNP better than the mainstream

Posted by Paul Seaman under Media issues / Political spin on 13 March 2009. 5 comments.

The British National Party (BNP) is thrashing the mainstream parties – but only online. This says as much about the internet as it does about politics, and I don’t think the mainstream should overdo its response. More »

10 points: social media reality check

Posted by Paul Seaman under Media issues / PR issues on 5 January 2009. 2 comments.

“Social Media” are The Thing at the moment. And I’m a bit of a-twitter about them myself. But this is not half the revolution people are making it out to be. So here are some incautious predictions. More »

Obama’s good old-fashioned use of TV

Posted by Paul Seaman under Political spin on 5 November 2008. 2 comments.

There are those in the PR industry who argue that Obama is a communications pioneer. They note that he mobilised five million volunteers to attract funds and communicate via social media. That shows communications becoming democratic, decentralized, interactive, more word-of-mouth – even tribal. These fans of Web 2.0 overlook one very big detail. More »

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