Here’s a thought. Is the World Business Council for Sustainable Development’s Vision 2050anything more than a PR survival plan for today’s big companies seeking a long-term and popular licence to operate?
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There’s been lots of talk in PR circles about value networks and the network society. Here I take a closer look at what the fuss is all about and issue a note of caution and a call to moderate the hype. Read on ›

Oh! My! God! Organizing for America, the successor to Obama for America, is searching for a Social Networks Manager: apply here. But before you do read this. Read on ›

There are those in the PR industry who argue that Obama is a communications pioneer. They note that he mobilised five million volunteers to attract funds and communicate via social media. That shows communications becoming democratic, decentralized, interactive, more word-of-mouth – even tribal. These fans of Web 2.0 overlook one very big detail. Read on ›