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Posts tagged ‘interactive’

PR should help leaders lead, not listen

Posted by Paul Seaman under CSR reality check / Opinion research / Trust and reputations on 28 February 2010. 6 comments.

Here’s a manifesto in favour of decent top-down adult leadership rather than the febrile fashions of the crowd.   More »

Obama’s left: turning on the SM crowd

Posted by Paul Seaman under Media issues / Political spin on 14 February 2010. 7 comments.

Oh! My! God! Organizing for America, the successor to Obama for America, is searching for a Social Networks Manager: apply here. But before you do read this. More »

Obama doesn’t Tweet. Does it matter?

Posted by Paul Seaman under Political spin on 26 November 2009. 4 comments.

Barack Obama has 2.6 million followers on Twitter and follows around 750, 000, but he recently admitted that he’s never Tweeted in his life. Are you surprised? I’m not. But some people might need to reconsider their hype. More »

There’s no social media revolution

Posted by Paul Seaman under Media issues / PR issues on 1 September 2009. 30 comments.

Neville Hobson, arguably Britain’s leading social media blogger, has replied to my charge that social media do not change the rules of business. He says: This is no fad, this is a revolution. Let’s take a closer look at his arguments. More »

Is the “social media” really “social” or “media”?

Posted by Paul Seaman under Media issues on 24 July 2009. 4 comments.

I’ve just been out rowing on Zurich lake. It’s a good place to muse. You can’t share my blisters but I hope you’ll share my water-bourne (and not water-logged) thoughts on whether the ultra-modern “social” media really are all that different to poor old “mass” media. More »

The web suits the BNP better than the mainstream

Posted by Paul Seaman under Media issues / Political spin on 13 March 2009. 5 comments.

The British National Party (BNP) is thrashing the mainstream parties – but only online. This says as much about the internet as it does about politics, and I don’t think the mainstream should overdo its response. More »

‘Respect R rt 2 live…’: Twitter, War 2.0 & PR?

Posted by Paul Seaman under Media issues / PR issues on 5 January 2009. No comments.

PR and war are old bedfellows. Naturally enough, warriors – always keen on the latest gizmos – are now Twitting. How big a deal is this? More »

10 points: social media reality check

Posted by Paul Seaman under Media issues / PR issues on 5 January 2009. 2 comments.

“Social Media” are The Thing at the moment. And I’m a bit of a-twitter about them myself. But this is not half the revolution people are making it out to be. So here are some incautious predictions. More »

Not too much Mr Nice Guy

Posted by Paul Seaman under CSR reality check on 7 December 2008. No comments.

This piece comes with a health warning. It is a bit rude about a very prevalent fashion. I want to diss the idea that PR online strategies must be nice, non-judgmental, inclusive, blah blah. More »

Obama’s good old-fashioned use of TV

Posted by Paul Seaman under Political spin on 5 November 2008. One comment.

There are those in the PR industry who argue that Obama is a communications pioneer. They note that he mobilised five million volunteers to attract funds and communicate via social media. That shows communications becoming democratic, decentralized, interactive, more word-of-mouth – even tribal. These fans of Web 2.0 overlook one very big detail. More »

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