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Posts tagged ‘interactive’

Briefing for PRs on E2.0′s brave new world

Posted by Paul Seaman under Media issues / PR issues on 21 May 2010. 6 comments.

There’s been lots of talk in PR circles about value networks and the network society. Here I take a closer look at what the fuss is all about and issue a note of caution and a call to moderate the hype. More »

Time to reappraise Facebook

Posted by Paul Seaman under Media issues / Trust and reputations on 23 April 2010. 8 comments.

I had thought that Facebook would go the way of Friends Reunited, Bebo and MySpace: hyped today, sidelined tomorrow. But what if Facebook became the new Google? That’s now the company’s objective and it is backed by some substance. More »

Reflections on the media and the UK Election

Posted by Paul Seaman under Media issues / Political spin on 22 April 2010. 2 comments.

The British General Election barely registers on the street. It’s the mainstream media which is writing the narrative, creating overnight superstars, capturing the public’s attention, and driving opinion polls in all directions. What’s to learn? More »

PR should help leaders lead, not listen

Posted by Paul Seaman under CSR reality check / Opinion research / Trust and reputations on 28 February 2010. 6 comments.

Here’s a manifesto in favour of decent top-down adult leadership rather than the febrile fashions of the crowd.   More »

Obama’s left: turning on the SM crowd

Posted by Paul Seaman under Media issues / Political spin on 14 February 2010. 8 comments.

Oh! My! God! Organizing for America, the successor to Obama for America, is searching for a Social Networks Manager: apply here. But before you do read this. More »

Obama doesn’t Tweet. Does it matter?

Posted by Paul Seaman under Political spin on 26 November 2009. 4 comments.

Barack Obama has 2.6 million followers on Twitter and follows around 750, 000, but he recently admitted that he’s never Tweeted in his life. Are you surprised? I’m not. But some people might need to reconsider their hype. More »

There’s no social media revolution

Posted by Paul Seaman under Media issues / PR issues on 1 September 2009. 31 comments.

Neville Hobson, arguably Britain’s leading social media blogger, has replied to my charge that social media do not change the rules of business. He says: This is no fad, this is a revolution. Let’s take a closer look at his arguments. More »

Is the “social media” really “social” or “media”?

Posted by Paul Seaman under Media issues on 24 July 2009. 4 comments.

I’ve just been out rowing on Zurich lake. It’s a good place to muse. You can’t share my blisters but I hope you’ll share my water-bourne (and not water-logged) thoughts on whether the ultra-modern “social” media really are all that different to poor old “mass” media. More »

The web suits the BNP better than the mainstream

Posted by Paul Seaman under Media issues / Political spin on 13 March 2009. 5 comments.

The British National Party (BNP) is thrashing the mainstream parties – but only online. This says as much about the internet as it does about politics, and I don’t think the mainstream should overdo its response. More »

‘Respect R rt 2 live…’: Twitter, War 2.0 & PR?

Posted by Paul Seaman under Media issues / PR issues on 5 January 2009. No comments.

PR and war are old bedfellows. Naturally enough, warriors – always keen on the latest gizmos – are now Twitting. How big a deal is this? More »

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