PR and war are old bedfellows. Naturally enough, warriors – always keen on the latest gizmos – are now Twitting. How big a deal is this? Read on ›

“Social Media” are The Thing at the moment. And I’m a bit of a-twitter about them myself. But this is not half the revolution people are making it out to be. So here are some incautious predictions. Read on ›

This piece comes with a health warning. It is a bit rude about a very prevalent fashion. I want to diss the idea that PR online strategies must be nice, non-judgmental, inclusive, blah blah. Read on ›

There are those in the PR industry who argue that Obama is a communications pioneer. They note that he mobilised five million volunteers to attract funds and communicate via social media. That shows communications becoming democratic, decentralized, interactive, more word-of-mouth – even tribal. These fans of Web 2.0 overlook one very big detail. Read on ›