Tag: internet

Categories: History of PR / Media issues / Trust and reputations

18 May 2018

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How social media became toxic

Do you remember the advent of social media when they were praised for being disruptive, positive innovations? The talk was of long tails, wisdom of crowds, the end of old-fashioned business models (dead tree press is dead) or statements like the new world is bottom up – or flat – rather than top down. Now they are being discussed by the same enthusiasts as if they were managed by oligarchical villains selling addictive, toxic products and lifestyles to an inert public that is blind to reason. But the commentators’ new-found pessimism is as misguided as their abandoned optimism. Read on ›