Tag: reputations

Categories: History of PR / Political spin / PR issues / Reviews

12 March 2013

One comment

Queen Elizabeth I: PR Icon (part 2)

This second installment of a two-parter on Queen Elizabeth I describes how PR acts in support of leadership and authority using rhetoric’s persuasive powers. It tells the story of the emergence of modern PR practice and the modern world it shaped. (It is work in progress for my book: On Message: Propaganda, persuasion and the PR game.) Read on ›

Categories: History of PR

5 February 2013

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Queen Elizabeth I: Part 1

Here is the second in my series profiling important figures in PR. It is the first of a two-parter looking at Queen Elizabeth I of England (1558 – 1603). (I am working my back to the Romans and Greeks who got this whole game going.) Read on ›

Categories: Crisis management / Media issues / Political spin / PR issues / Richard D North

1 January 2013

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The Beeb, Plod, HMG and PR

By Richard D North

The big picture

Anyone who cares about Britain, its government and its wider official culture is shaken and stirred by recent media storms. PR professionals ought to be a great position to understand what’s been going on. After all, they are media-obsessed, and narratives and messaging are at the heart of the problem faced by our institutions. Read on ›

Categories: Media issues / Political spin / PR issues

5 December 2012

6 comments

Open letter to CIPR on implications of Leveson’s report

Following my piece ‘PRs shouldn’t rush to welcome Leveson‘, Phil Morgan, Director of Policy and Communications at the Chartered Institute of Public Relations (CIPR), kindly responded. His comment and my reply were too detailed to leave in my comments. So here’s a post that starts with his remarks and ends with my response in the form of an open letter to CIPR that explores some more the challenges Leveson’s report poses for PR professionals in the UK.  Read on ›

Categories: CSR reality check / History of PR

9 July 2012

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The rumble in the jungle: modern PR’s Edwardian birth

The International History of Public Relations Conference 2012 is convening in Bournemouth, England, this week. I’m not going. But I thought I’d use it as a hook to explore the long-forgotten story of a barbaric British company that was eventually pursued to destruction by Sir Edward Grey, a leading Liberal and British Foreign Minister (1905 -1916). I think it marks the birth of modern corporate PR.  Read on ›

Categories: CSR reality check / Energy issues / Political spin

2 July 2012

6 comments

Essay: Sustainability and WBCSD’s myopic Vision 2050

The World Business Council for Sustainable Development’s Vision 2050 says the corporate world must play a leadership role in solving mankind’s mounting problems. It outlines a new agenda for business: to work with government and society to transform global markets and competition to achieve a sustainable future. But here is a thought. Is Vision 2050 anything more than a PR survival plan for today’s big companies seeking a long-term and popular license to operate? Read on ›