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Posts tagged ‘responsibility’

PR should help leaders lead, not listen

Posted by Paul Seaman under CSR reality check / Opinion research / Trust and reputations on 28 February 2010. 6 comments.

Here’s a manifesto in favour of decent top-down adult leadership rather than the febrile fashions of the crowd.   More »

BM’s COO Roman Geiser interviewed

Posted by Paul Seaman under PR issues on 12 November 2009. One comment.

When local boy Roman Geiser, Burson-Marsteller’s Swiss CEO, was catapulted into the stratosphere as Chief Operating Officer for EMEA, I just had to make the twenty-minute train ride to Zurich to interview him. More »

In defence of Gordon’s silence over Libya

Posted by Paul Seaman under Crisis management / Political spin on 29 August 2009. 2 comments.

Gordon Brown has been almost universally condemned for his silence over the release of Lockerbie bomber Abdelbaset Ali al-Megrahi. So it is left to me to speak up for the prime minister’s right to remain silent in the heat of battle. More »

Play nicely, and you’ll still get green custard

Posted by Paul Seaman under CSR reality check on 10 March 2009. One comment.

Richard Edelman argues on his blog 6 AM that we are entering a new era of Mutual Social Responsibility, in which companies will operate differently, partner differently and market differently. Really? More »

PRs (not journos) should apologise for the Crunch

Posted by Paul Seaman under CSR reality check / Media issues on 24 February 2009. 6 comments.

This is when I miss London. It stages the debates we need. Last night Polis, the London School of Economics media think tank organised: Why Did Nobody See It Coming? Reporting The Crash – The Debate. The panel was distinguished and Charlie Beckett thankfully gives a good account of it today on his blog. More »

Corporate responsibility: the least we can do

Posted by Paul Seaman under CSR reality check on 11 February 2009. No comments.

Boyd Neil has written a valuable manifesto in favour of CSR entitled “CR on the Hotseat” on his PR blog The Intangibles. Here’s my manifesto and it isn’t against Corporate Social Responsibility. I just put honesty as the highest responsibility. And I do think CSR has such a bad image it should be ditched in favour of sustainability, eventually. More »

John Varley, of Barclays, unspun

Posted by Paul Seaman under Crisis management / PR issues / Trust and reputations on 20 December 2008. One comment.

Barclay’s Chief Executive, John Varley, has been brilliant on Sky TV, the BBC Radio 4’s Today programme (and later this week on Panorama). Not a moment before time, we have a senior current banking figure not only talking (that’s very rare) but talking like a human being. More »

Barclays continues to show the way

Posted by Paul Seaman under CSR reality check / Crisis management / Trust and reputations on 20 November 2008. One comment.

As I dug in to my morning Muesli here on the Zurich lake I caught up with yesterday’s FT. There I read an amusing editorial about Barclays being the listening, theatrical bank that headed off a shareholder revolt by the skin of its teeth. It’s true though: in a very clumsy fashion, Barclays and its shareholders are forging a brave new world. The implications for financial PR are profound. More »

Berners-Lee is on to something

Posted by Paul Seaman under Media issues on 19 November 2008. No comments.

It is easy to dismiss Tim Berners-Lee as seeking to create a Ministry of Truth or Ministry of Trust on the internet as if he had taken Orwell’s Nineteen Eighty Four or The Inquisition as a blueprint. But he’s not that extreme and PR has an interest here. More »

“Reviled” firms lead responsibility list

Posted by Paul Seaman under CSR reality check on 28 October 2008. One comment.

Today’s article by Juliette Jowit in The Guardian previews the imminent release of Salter Baxter’s eighth corporate responsibility report entitled Sustainability Gets Tough. It reveals the diminishing returns to be had from CSR PR. More »

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