Posted by Paul Seaman under CSR reality check on 27 August 2010. 5 comments.
Richard Edelman’s Voodoo Academia replies to Professor Aneel Karnani of the University of Michigan’s Business School’s WSJ article The Case Against Corporate Social Responsibility. But who’s voodooing whom? More »
Posted by Paul Seaman under CSR reality check / Trust and reputations on 3 June 2010. No comments.
Prudential CEO Tidjane Thiam has just learnt the hard way that he is accountable first and foremost to his shareholders. His climb down over the £24.6 billion proposed bid for AIA now looks set to cost his company £450 million and might yet cost him his job. We care partly because the Pru has for decades been the watchword of, well, prudence. More »
Posted by Paul Seaman under CSR reality check / Crisis management / Energy issues / Trust and reputations on 18 May 2010. 5 comments.
Posted by Paul Seaman under CSR reality check / Credit Crunch / Trust and reputations on 20 April 2010. One comment.
Here’s a PR manifesto offering a post-credit crunch reality check that sticks up for maintaining the primacy of shareholder value in business. More »
Posted by Paul Seaman under Political spin / Trust and reputations on 8 April 2010. 4 comments.
In 1994 Tony Blair promised to turn the UK into a “stakeholder society” when he declared New Labour, New Britain. It was the cornerstone of his “Third Way” politics. But nobody’s talking about either term in the current UK General Election. Maybe the wheels will come off the “stakeholder” rhetoric in business too. More »
Posted by Paul Seaman under CSR reality check / Opinion research / Trust and reputations on 28 February 2010. 6 comments.
Here’s a manifesto in favour of decent top-down adult leadership rather than the febrile fashions of the crowd. More »
Posted by Paul Seaman under Media issues / Political spin on 14 February 2010. 8 comments.
Oh! My! God! Organizing for America, the successor to Obama for America, is searching for a Social Networks Manager: apply here. But before you do read this. More »
Posted by Paul Seaman under CSR reality check / Credit Crunch on 10 February 2010. No comments.
Being socially aware didn’t make Big Pharma innovate. Here’s a risky piece reminding us that profit matters more than seeming nice and safe, whatever the Davos savants pretend or their mantras might say. More »
Posted by Paul Seaman under PR issues on 16 November 2009. 4 comments.
Of course PR is about building relationships. Even more than most, our business is diplomacy and even schmoozing and wooing. But let’s not get too soft about our game – or our clients’. More »
Posted by Paul Seaman under PR issues / Zurich on 12 November 2009. One comment.
When local boy Roman Geiser, Burson-Marsteller’s Swiss CEO, was catapulted into the stratosphere as Chief Operating Officer for EMEA, I just had to make the twenty-minute train ride to Zurich to interview him. More »
