Tag: stakeholders

Categories: Culture Wars / Political spin / PR issues / Trust and reputations

27 July 2017

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PR manifesto for the Culture Wars

21st Century PR Issues maintains that within PR circles there is a near-universal conformity governing the industry’s self-destructive, poorly thought-through response to the Culture Wars. In short: the PR business is currently leading clients in the wrong direction. So here is a twelve-point PR manifesto and a declaration of intent setting out how things could be turned around so that we can help our clients keep their end up in the 21st Century Culture Wars. Read on ›

Categories: Culture Wars / Political spin / PR issues / Trust and reputations

27 July 2017

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The Culture Wars: a PR perspective

Societies in the 21st century are increasingly defined by rapidly fragmenting socio-cultural outlooks and competing ways of life. Personhood has been politicised and commodified: we have identity politics and firms track our tastes. Whether it is the words we utter, the clothes we wear, the food we eat, or our taste in holidays, music and sport, or how we demarcate our sexual, racial or national identity, cultural chasms and schisms divide us, even as we are supposed to empathise more intensely and widely. Read on ›

Categories: PR issues

13 May 2011

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My new-improved site…

Welcome to my redesigned online review. It’s got one big new feature: it handles essay-length material better. These pieces are intended to last longer than your average blog. That’s part of my wider mission now. I want to sketch out some scenarios for the future of PR and produce a book about them. They are mostly to do with how respectable our business ought to be. Read on ›