Posted by Paul Seaman under CSR reality check / Opinion research / Trust and reputations on 28 February 2010. 6 comments.
Here’s a manifesto in favour of decent top-down adult leadership rather than the febrile fashions of the crowd. More »
Posted by Paul Seaman under Media issues / Political spin on 14 February 2010. 7 comments.
Oh! My! God! Organizing for America, the successor to Obama for America, is searching for a Social Networks Manager: apply here. But before you do read this. More »
Posted by Paul Seaman under CSR reality check on 10 February 2010. No comments.
Being socially aware didn’t make Big Pharma innovate. Here’s a risky piece reminding us that profit matters more than seeming nice and safe, whatever the Davos savants pretend or their mantras might say. More »
Posted by Paul Seaman under PR issues on 16 November 2009. 4 comments.
Of course PR is about building relationships. Even more than most, our business is diplomacy and even schmoozing and wooing. But let’s not get too soft about our game – or our clients’. More »
Posted by Paul Seaman under PR issues on 12 November 2009. One comment.
When local boy Roman Geiser, Burson-Marsteller’s Swiss CEO, was catapulted into the stratosphere as Chief Operating Officer for EMEA, I just had to make the twenty-minute train ride to Zurich to interview him. More »
Posted by Paul Seaman under Trust and reputations on 16 June 2009. 2 comments.
Some of the remarks about PR’s need to reform in McKinsey Quarterly journal (Rebuilding corporate reputations) are OK if hackneyed. But the wider thesis is very shaky. Here’s why. More »
Posted by Paul Seaman under CSR reality check / Crisis management on 26 March 2009. 5 comments.
If we want a glimpse of where PR might go over the next ten years, we should examine Japan. The world’s second-largest economy’s property bubble burst 20 years ago. Since then deflation, recession and reality have broken the country’s commitment to consensus building, as Leo Lewis argues in “Japan’s harsh new reality” in today’s Times. More »
Posted by Paul Seaman under CSR reality check on 11 February 2009. No comments.
Boyd Neil has written a valuable manifesto in favour of CSR entitled “CR on the Hotseat” on his PR blog The Intangibles. Here’s my manifesto and it isn’t against Corporate Social Responsibility. I just put honesty as the highest responsibility. And I do think CSR has such a bad image it should be ditched in favour of sustainability, eventually. More »
Posted by Paul Seaman under CSR reality check / Crisis management on 6 February 2009. 3 comments.
The Financial Times’ management columnist Stefan Stern and others have been assessing the point and meaning of this year’s Davos. Much of it comes to the need for capitalism to express itself differently. More »
Posted by Paul Seaman under Crisis management / Media issues / Trust and reputations on 23 January 2009. One comment.
PR Week reports that the British Bankers’ Association (BBA) executive director of communications Lesley McLeod says the banks are getting a bum rap because of “inexperienced’” reporters who “fail to understand the crisis” or the “issues” it presents. What, and the BBA has to sit idly by? Why doesn’t it get stuck in? More »
