Tag: Sustainable

Categories: Crisis management / CSR reality check

30 August 2012

3 comments

Lonmin’s PR credibility gap

You cannot have missed it. A strike at the Marikana platinum mine owned by Lonmin in South Africa led to 34 workers being killed and many more injured in a confrontation with the police. Weeks later the number of people on the illegal strike has increased considerably with only 13 per cent of workers turning up at the mine on Monday. Read on ›

Categories: CSR reality check / Energy issues / Political spin

2 July 2012

6 comments

Essay: Sustainability and WBCSD’s myopic Vision 2050

The World Business Council for Sustainable Development’s Vision 2050 says the corporate world must play a leadership role in solving mankind’s mounting problems. It outlines a new agenda for business: to work with government and society to transform global markets and competition to achieve a sustainable future. But here is a thought. Is Vision 2050 anything more than a PR survival plan for today’s big companies seeking a long-term and popular license to operate? Read on ›

Categories: CSR reality check

31 October 2011

5 comments

Debating the future of CSR

I have just been to Italy. I went on a slow-paced Swiss train from cloudy Zurich past Zug and then over snowy mountains and on to sunny Lugano, Como and Milano before catching the high-speed train to Turin. There at the Industrial Union of Turin I debated Luca Poma about whether CSR was a human responsibility. Of course, I played the bad guy in contrast to Poma’s good guy persona. Read on ›

Categories: History of PR / PR issues / Reviews

7 March 2011

10 comments

Cant or Kant? PR-think gets heavy (part 1)

Public relations professionals don’t really do philosophy: we’re in the people business, and sound-bites suit us better than Immanuel Kant’s Fundamental Principles of the Metaphysic of Morals (1785). As for our clients, well, we’re bound to note their lust for the latest guru-speak getting lift-off from an airport bookshop. Read on ›