Posted by Paul Seaman under Media issues / Trust and reputations on 12 July 2010. 4 comments.
‘Do No Evil’ Google has, rightly, returned to China. However, Google was also right when it withdrew because its reputation and survival were at stake. More »
Posted by Paul Seaman under CSR reality check / Energy issues / Political spin on 8 July 2010. 3 comments.
Here’s a thought. Is the World Business Council for Sustainable Development’s Vision 2050 anything more than a PR survival plan for today’s big companies seeking a long-term and popular licence to operate?
More »
Posted by Paul Seaman under CSR reality check / Trust and reputations on 3 June 2010. No comments.
Prudential CEO Tidjane Thiam has just learnt the hard way that he is accountable first and foremost to his shareholders. His climb down over the £24.6 billion proposed bid for AIA now looks set to cost his company £450 million and might yet cost him his job. We care partly because the Pru has for decades been the watchword of, well, prudence. More »
Posted by Paul Seaman under Media issues / PR issues on 21 May 2010. 6 comments.
There’s been lots of talk in PR circles about value networks and the network society. Here I take a closer look at what the fuss is all about and issue a note of caution and a call to moderate the hype. More »
Posted by Paul Seaman under CSR reality check / Crisis management / Energy issues / Trust and reputations on 18 May 2010. 5 comments.
Posted by Paul Seaman under Media issues / PR issues on 4 May 2010. 3 comments.
Here’s the second in my trilogy on the Stockholm Accords. This one deals with the Accords themselves, following part 1′s examination of their definition of terms. More »
Posted by Paul Seaman under CSR reality check / Opinion research / Trust and reputations on 28 February 2010. 6 comments.
Here’s a manifesto in favour of decent top-down adult leadership rather than the febrile fashions of the crowd. More »
Posted by Paul Seaman under CSR reality check / Credit Crunch on 10 February 2010. No comments.
Being socially aware didn’t make Big Pharma innovate. Here’s a risky piece reminding us that profit matters more than seeming nice and safe, whatever the Davos savants pretend or their mantras might say. More »
Posted by Paul Seaman under PR issues / Zurich on 12 November 2009. One comment.
When local boy Roman Geiser, Burson-Marsteller’s Swiss CEO, was catapulted into the stratosphere as Chief Operating Officer for EMEA, I just had to make the twenty-minute train ride to Zurich to interview him. More »
Posted by Paul Seaman under Opinion research / Trust and reputations on 30 July 2009. 4 comments.
Before I head off to Montreux for a few days’ rest, here’s a quick response to today’s FT report on Edelman’s trust survey’s mid-year update. Once again the survey’s findings are topsy turvy, particularly when it comes to how Edelman interprets its own data. More »
