Being socially aware didn’t make Big Pharma innovate. Here’s a risky piece reminding us that profit matters more than seeming nice and safe, whatever the Davos savants pretend or their mantras might say. Read on ›

When local boy Roman Geiser, Burson-Marsteller’s Swiss CEO, was catapulted into the stratosphere as Chief Operating Officer for EMEA, I just had to make the twenty-minute train ride to Zurich to interview him. Read on ›

Before I head off to Montreux for a few days’ rest, here’s a quick response to today’s FT report on Edelman’s trust survey’s mid-year update. Once again the survey’s findings are topsy turvy, particularly when it comes to how Edelman interprets its own data. Read on ›

Boyd Neil has written a valuable manifesto in favour of CSR entitled “CR on the Hotseat” on his PR blog The Intangibles. Here’s my manifesto and it isn’t against Corporate Social Responsibility. I just put honesty as the highest responsibility. And I do think CSR has such a bad image it should be ditched in favour of sustainability, eventually. Read on ›

The Financial Times’ management columnist Stefan Stern and others have been assessing the point and meaning of this year’s Davos. Much of it comes to the need for capitalism to express itself differently. Read on ›

If you ask journalists what they think of PRs the response is likely to be colourful. Yet I know (and so do my colleagues) just how much they rely on us. The hostility is snobbish, but it is also phony. Charlie Beckett, the director of POLIS, argues the time has come to kiss and make up. Read on ›

Wal-Mart’s business and reputation are growing. CEO Lee Scott is leaving the company on a deserved high. There’s a twist: it looks like the “bad” old lean Wal-Mart is what’s doing well, not the reborn touchy-feely version. Read on ›

There’s an arctic snow storm outside. Even my Dachshund refuses to leave the house. So whilst we’re gratefully holed up in my Swiss home I’m going to write about those losing theirs in the UK. Naturally, I’m interested in the explanations given by the institutions which are turfing them out. Read on ›