Edelman’s Trust Barometer is a major highlight of the PR calendar because it provides global and historically comparative data we can mull over. This year there’s a welcome shift in Edelman’s narrative. Gone is the anti-profit, anti-business and all stakeholders are equal tone that I’ve criticised in the past.  Read on ›

Of course PR is about building relationships. Even more than most, our business is diplomacy and even schmoozing and wooing. But let’s not get too soft about our game – or our clients’. Read on ›

It has been handbags at dawn between Facebook and Burson Marsteller (BM). The former say they never asked BM to organise a covert campaign undermining Google; the latter say they should never have accepted Facebook’s brief which stipulated just that. Read on ›

Welcome to my redesigned online review. It’s got one big new feature: it handles essay-length material better. These pieces are intended to last longer than your average blog. That’s part of my wider mission now. I want to sketch out some scenarios for the future of PR and produce a book about them. They are mostly to do with how respectable our business ought to be. Read on ›

This essay first appeared late last year in A Sorry State: Self-denigration in British Culture, edited by Peter Whittle with a foreword by the historian Michael Burleigh. I’m very grateful to Peter Whittle for allowing me to share it with you here. Read on ›

I love Edelman’s annual Trust Barometer, not least because it offers year-on-year comparative data. But its findings should come with a health warning. Read on ›

Jonathan Porritt’s, Britain’s leading environmental campaigner, speech to the Royal Society in London this week is entitled The Growth Fetish and the Death of Environmentalism. Here’s why PRs should take him seriously, if only to debunk him. Read on ›

The author of Deadly Spin, former PR man Wendell Potter, is posing as a whistleblower with something useful to reveal. But a quick look at his book’s main theme suggests that he’s talking nonsense about his trade because he doesn’t like its paymasters.

What are we PRs to do with the troublesome issue of privacy? We certainly have an interest in leading this debate because reputations are linked to the public’s perception of its protection. Read on ›

Google’s Eric Schmidt says we should be able to reinvent our identity at will. That’s daft. But he’s got a point. Most personalities possess more than one side. Read on ›