Tag: Trust

Categories: CSR reality check / Culture Wars / PR issues / Trust and reputations

15 January 2019

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Keep politics out of mass consumer advertising and product PR

Proctor and Gamble’s Gillette has released a commercial promoting razor blades, which sends out the message that men are such a menace to women that they must be tamed. But no matter what one thinks of #MeToo, we should all question the politicisation of mass consumer advertising. We need to ask why the marketing department at Gillette thought it was a good idea to produce an advert caricaturing their customers as brutish stereotypical sex pests; who require a health warning and moral policing. It is, indeed, gobsmacking that anybody at Gillette thought it was smart for a corporate Goliath to traduce the integrity and character of their core market. Read on ›

Categories: Zurich

1 January 2019

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Stellungnahme von Paul Seaman im Namen des „Zurich Salon“ als Antwort auf den Artikel von „Geschichte der Gegenwart“

In meiner Funktion als Eventmanager des „Zurich Salon“ organisierte ich am 20. Oktober 2018 an der Universität Zürich das „Battle of Ideas Festival“ in Zürich. Es war eine Satellitenveranstaltung eines etablierten, grossen Festivals in London, das seit 2012 jährlich im Barbican Centre, Europas grösster Kunst- und Kultureinrichtung, stattfindet. Das „Battle of Ideas Festival” wurde 2005 an der Universität „Royal College of Art“ in London gegründet. Read on ›

Categories: Culture Wars / Media issues / Political spin / Reviews

21 May 2018

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Media’s lost art of public debate keeps Trump in power

In his just published book – Media Madness: Donald Trump, the Press, and the War over the Truth – Howard Kurtz, a former Washington Post columnist, explores how the media became the ‘opposition party’ to an unlikely President. It delivers a compelling account of how,  by refusing to engage in proper debate and resorting instead to insults and fear-mongering, the fourth estate betrayed its historic mission to hold power accountable to the public. He warns that the media’s failure to grapple with the major issues of the day risks damaging their reputation to such an extent that it may never recover. Read on ›

Categories: History of PR / Media issues / Trust and reputations

18 May 2018

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How social media became toxic

Do you remember the advent of social media when they were praised for being disruptive, positive innovations? The talk was of long tails, wisdom of crowds, the end of old-fashioned business models (dead tree press is dead) or statements like the new world is bottom up – or flat – rather than top down. Now they are being discussed by the same enthusiasts as if they were managed by oligarchical villains selling addictive, toxic products and lifestyles to an inert public that is blind to reason. But the commentators’ new-found pessimism is as misguided as their abandoned optimism. Read on ›

Categories: Culture Wars / Opinion research / Trust and reputations

17 December 2017

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Give a big fat no to the concept of unconscious bias

Apple’s first-ever vice president of diversity and inclusion, Denise Young Smith, had the audacity to suggest that being a member of a minority group or a woman are not the only criteria for diversity. She went on the record stating that there can be 12 white, blue-eyed, blond men in a room and they’re going to be diverse too because they’re going to bring a different life experience and life perspective to the conversation. Read on ›

Categories: Crisis management / CSR reality check / PR issues / Trust and reputations

21 November 2017

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Lessons from Paperchase’s retreat: corporate cowardice predates social media

A few thousand tabloid-loathing Stop Funding Hate campaigners, exercising their wrist action on Twitter and Facebook, have persuaded Paperchase to abandon an advertising promotion, which offered readers of The Daily Mail two free sheets of Christmas wrapping paper. What should the advertising and PR community make of this debacle? Read on ›