Tag: values

Categories: History of PR / PR issues / Trust and reputations

15 August 2015

3 comments

Contribution to “global conversation on global public relations standards”

Professor Anne Gregory and Jean Valin have asked readers of PR Conversations (PRC) to get involved in their project to produce a Global Body of Knowledge that defines the capabilities that proficient public relations practitioners should possess.  I am taking up that challenge here by critiquing their attempt to elevate public relations into a respected profession by defining the professional qualifications that PR pros must acquire. Read on ›

Categories: History of PR

29 December 2013

3 comments

Are modern PR thinkers spinning Isocrates’ legacy? (revised Dec 2013)

Back in January, I gave a lecture on the moral bankruptcy of the shame culture in ancient Greece to Associate Professor Josh Greenberg‘s fourth-year undergraduate class. Afterward, a debate arose about Isocrates’ legacy. It revolved around whether his ideas and lived-example laid the foundations for what some practitioners refer to as the morality of modern ethical two-way symmetrical public relations. Read on ›

Categories: Crisis management / Media issues / Political spin / PR issues / Richard D North

1 January 2013

No comments

The Beeb, Plod, HMG and PR

By Richard D North

The big picture

Anyone who cares about Britain, its government and its wider official culture is shaken and stirred by recent media storms. PR professionals ought to be a great position to understand what’s been going on. After all, they are media-obsessed, and narratives and messaging are at the heart of the problem faced by our institutions. Read on ›

Categories: History of PR / PR issues / Reviews

7 March 2011

10 comments

Cant or Kant? PR-think gets heavy (part 1)

Public relations professionals don’t really do philosophy: we’re in the people business, and sound-bites suit us better than Immanuel Kant’s Fundamental Principles of the Metaphysic of Morals (1785). As for our clients, well, we’re bound to note their lust for the latest guru-speak getting lift-off from an airport bookshop. Read on ›