Tag: viral

Categories: CSR reality check

7 December 2008

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Not too much Mr Nice Guy

This piece comes with a health warning. It is a bit rude about a very prevalent fashion. I want to diss the idea that PR online strategies must be nice, non-judgmental, inclusive, blah blah. Read on ›

Categories: Media issues

30 October 2008

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How viral is this?

The Times reports that of the estimated 400,000 people who heard the BBC Radio 2 segment of Brand and Ross leaving lewd messages on Andrew Sachs’ answer phone only two saw fit to complain to the BBC, one of them Sachs himself. But the story gained momentum after it was picked up in the weekend newspapers. The BBC today registered its 30,000th complaint. Read on ›