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Posts tagged ‘viral’

There’s no social media revolution

Posted by Paul Seaman under Media issues / PR issues on 1 September 2009. 31 comments.

Neville Hobson, arguably Britain’s leading social media blogger, has replied to my charge that social media do not change the rules of business. He says: This is no fad, this is a revolution. Let’s take a closer look at his arguments. More »

Is the “social media” really “social” or “media”?

Posted by Paul Seaman under Media issues on 24 July 2009. 4 comments.

I’ve just been out rowing on Zurich lake. It’s a good place to muse. You can’t share my blisters but I hope you’ll share my water-bourne (and not water-logged) thoughts on whether the ultra-modern “social” media really are all that different to poor old “mass” media. More »

Definitions of PR: keeping it honest

Posted by Paul Seaman under PR issues / Trust and reputations on 20 June 2009. 5 comments.

The Canadian Public Relations Society (CPRS) recently adopted a modern definition of PR. It throws up a whole host of issues about what PR is about. Here’s my take on the business PRs are in. More »

Not too much Mr Nice Guy

Posted by Paul Seaman under CSR reality check on 7 December 2008. No comments.

This piece comes with a health warning. It is a bit rude about a very prevalent fashion. I want to diss the idea that PR online strategies must be nice, non-judgmental, inclusive, blah blah. More »

Obama: a rather normal election

Posted by Paul Seaman under Political spin on 19 November 2008. One comment.

There’s much to learn from the outcome and conduct of the recent US presidential election. But this viral election was surprisingly normal in its arithmetic. More »

How viral is this?

Posted by Paul Seaman under Media issues on 30 October 2008. No comments.

The Times reports that of the estimated 400,000 people who heard the BBC Radio 2 segment of Brand and Ross leaving lewd messages on Andrew Sachs’ answer phone only two saw fit to complain to the BBC, one of them Sachs himself. But the story gained momentum after it was picked up in the weekend newspapers. The BBC today registered its 30,000th complaint. More »

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