Tag: Web 2.0

Categories: History of PR / Media issues / Trust and reputations

18 May 2018

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How social media became toxic

Do you remember the advent of social media when they were praised for being disruptive, positive innovations? The talk was of long tails, wisdom of crowds, the end of old-fashioned business models (dead tree press is dead) or statements like the new world is bottom up – or flat – rather than top down. Now they are being discussed by the same enthusiasts as if they were managed by oligarchical villains selling addictive, toxic products and lifestyles to an inert public that is blind to reason. But the commentators’ new-found pessimism is as misguided as their abandoned optimism. Read on ›

Categories: Crisis management / CSR reality check / PR issues / Trust and reputations

21 November 2017

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Lessons from Paperchase’s retreat: corporate cowardice predates social media

A few thousand tabloid-loathing Stop Funding Hate campaigners, exercising their wrist action on Twitter and Facebook, have persuaded Paperchase to abandon an advertising promotion, which offered readers of The Daily Mail two free sheets of Christmas wrapping paper. What should the advertising and PR community make of this debacle? Read on ›

Categories: Media issues

14 February 2011

3 comments

New muse on social media in Egypt

Now Mr Mubarak has fled Cairo the significance of social media in Egypt should become plainer to see. Its work in fomenting and facilitating popular revolution has been done. Was it anywhere near as great as its fans suppose? I think not. Read on ›

Categories: Media issues

7 February 2011

5 comments

Muse on Egypt and SM

The story of the murdered blogger Khalid Said has been an inspiration for protest in Egypt in recent weeks. But many of the claims made in mainstream media about how this struggle played out on social media should be treated with care. Read on ›