The PR business has largely advised institutions to ignore or denounce the seismic shift in public opinion that led the USA to Trump and the UK to Brexit. Myopically, many PR advisers have urged clients to strengthen their commitment to the very agendas that sparked the mass public backlash. Yet new times call for new ideas. Here I examine some of the underlying issues. I also suggest some alternative approaches to today's increasingly ineffective corporate PR strategies, mantras and fads. More »

Latest posts

A brave new world for mass communication

The success of both BREXIT and Trump tells us that the world is changing. Their triumphs mark a transformation of the public’s mood, which is causing the rules governing media schmoozing and managing relations with the masses to be rewritten, as fast as the authority of existing elites evaporates. Read on ›

Categories: History of PR / PR issues / Trust and reputations

15 August 2015

3 comments

Contribution to “global conversation on global public relations standards”

Professor Anne Gregory and Jean Valin have asked readers of PR Conversations (PRC) to get involved in their project to produce a Global Body of Knowledge that defines the capabilities that proficient public relations practitioners should possess.  I am taking up that challenge here by critiquing their attempt to elevate public relations into a respected profession by defining the professional qualifications that PR pros must acquire. Read on ›

Categories: Leisure / Zurich

9 August 2015

No comments

Zurich Salon to debate “who decides what makes art great?”

On Tuesday October 20 at the Karl der Grosse, I’m pleased to announce that the Zurich Salon will be debating what is art and what is connoisseurship and how do we distinguish false, bad or mediocre art from a masterpiece. What makes something qualify as art as opposed to kitsch? After all, regardless of how we assess art’s intrinsic value, art certainly has a price. Is everybody’s opinion equal? Read on ›