This interview about corporate morals and ethics first appeared on Communication Director‘s website earlier this month. It records the conversation between the magazine’s leading editor, Dafydd Phillips, and me. Extracts from it were also quoted by Dafydd in the latest print version of Communication Director, in his piece Between Ethics and Morality (pages 52 -55). Read on ›
CSR reality check
I believe too much effort has been devoted to turning firms into all-purpose social agencies and that too much PR effort has been devoted to selling this rather fraudulent proposition.
This piece is one of my most-read blasts from the past. Its content remains vividly contemporary. Enjoy.
Richard Edelman’s Voodoo Academia replies to Professor Aneel Karnani of the University of Michigan’s Business School’s The Case Against Corporate Social Responsibility. But who’s voodooing whom? Read on ›
[This is a guest post by Richard D North.] The most important questions about the BBC and Savile saga are often left a little late in the discussion. First, why did anyone of ordinary savviness at the top of a mass entertainment organisation think the old weirdo was worth a post-mortem tribute, granted the strength of the rumours which had been going round for years? Read on ›
You cannot have missed it. A strike at the Marikana platinum mine owned by Lonmin in South Africa led to 34 workers being killed and many more injured in a confrontation with the police. Weeks later the number of people on the illegal strike has increased considerably with only 13 per cent of workers turning up at the mine on Monday. Read on ›
In the late 20th century PR had to manage an increasing number of controversial issues. It became part of the corporate story: the spotlight was turned on its own activities. Firms were invited – rather forcefully – to address their reputations the way they once addressed profits. Read on ›
How does a near-European monopolistic vertical supplier (upstream, downstream and in-between) of an expensive fossil fuel from a semi-democratic country convince politicians from proper democracies that competition and significantly lower prices are bad things? Play an emotive PR trump card, that’s how. Read on ›
The International History of Public Relations Conference 2012 is convening in Bournemouth, England, this week. I’m not going. But I thought I’d use it as a hook to explore the long-forgotten story of a barbaric British company that was eventually pursued to destruction by Sir Edward Grey, a leading Liberal and British Foreign Minister (1905 -1916). I think it marks the birth of modern corporate PR. Read on ›
The World Business Council for Sustainable Development’s Vision 2050 says the corporate world must play a leadership role in solving mankind’s mounting problems. It outlines a new agenda for business: to work with government and society to transform global markets and competition to achieve a sustainable future. But here is a thought. Is Vision 2050 anything more than a PR survival plan for today’s big companies seeking a long-term and popular license to operate? Read on ›
Here’s a manifesto in favour of decent top-down adult leadership rather than the febrile fashions of the crowd. Read on ›
I have just been to Italy. I went on a slow-paced Swiss train from cloudy Zurich past Zug and then over snowy mountains and on to sunny Lugano, Como and Milano before catching the high-speed train to Turin. There at the Industrial Union of Turin I debated Luca Poma about whether CSR was a human responsibility. Of course, I played the bad guy in contrast to Poma’s good guy persona. Read on ›