History of PR

When we understand the past we’ll stop reinventing the wheel and recognise original thinking when we see it. Here I examine the history and influences that have shaped modern public relations.

Categories: History of PR / Political spin / Trust and reputations

8 April 2010

5 comments

Wither stakeholder doctrine?

In 1994 Tony Blair promised to turn the UK into a “stakeholder society” when he declared New Labour, New Britain. It was the cornerstone of his “Third Way” politics. But nobody’s talking about either term in the current UK General Election. Maybe the wheels will come off the “stakeholder” rhetoric in business too.   Read on ›