It is good to see Microsoft, Google, Yahoo and other interested parties working together to protect free speech online. Yesterday their Global Network Initiative introduced a code of conduct that boosts the credibility of self-regulation on the Web. It seeks to protect our privacy and oppose censorship. We can only hope more companies sign up in support. The other initiative that’s worth watching is the World Wide Web Foundation established recently by the Web’s inventor Tim Berners-Lee. He believes that while online freedom needs protecting, an effective means of branding credible sources we can trust should be developed. I think so, too. This is a debate everybody involved in Web 2.0 PR has a legitimate self-interest in shaping. I’ll keep you posted.