Categories: CSR reality check / History of PR
7 December 2012
Voodoo PR versus “Voodoo Academia”
This piece is one of my most-read blasts from the past. Its content remains vividly contemporary. Enjoy.
Richard Edelman’s Voodoo Academia replies to Professor Aneel Karnani of the University of Michigan’s Business School’s The Case Against Corporate Social Responsibility. But who’s voodooing whom? Read on ›