PR issues
This is my profession. Oh, alright. It’s my trade. But I still think it’s a business capable of integrity, honour and decency.
Why hate Ryanair’s PR?
Disclosure: I’ve never flown Ryanair. So I might be speaking out the bottom of my non-reclining seat. However, I love most of Ryanair’s PR. Here’re ten reasons why (and the cavil). Read on ›
Future trends in PR? Look East!
I’ve got that post-holiday feeling (seven days by Lake Lugano, thanks). You’ll know it. Suddenly I think I understand lots of stuff … So here’s what I think is going wrong in a good deal of PR thought. Read on ›
Public trust in risk remains strong
Financial Times (FT) research suggests that the public trusts itself to look after savings and investments more than banks, building societies or independent financial advisers. Yet most respondents said that, despite their lack of trust, they had not reduced their risk levels in these bodies. Read on ›
France Telecom grovel strategy (Part 2)
Heather Yaxley’s very sensible comment yesterday in response to my piece on France Telecom’s (FT) suicides, provides an opportunity to say why in my heart of hearts I long to criticise FT’s approach. Read on ›
France Telecom: avoiding suicide?
France Telecom has been getting unwelcome attention. It stands accused of driving 24 of its workers to suicide over an eighteen-month period. Rather than fight its corner, the company seems to prefer the old bad PR strategy: “apologise, reform and move on”. Why so? Read on ›
Update: Harris Tweed unknotted
The BBC now reports that Harris Tweed’s Chief Executive denies that the company is “de-Scottishifying” its brand in the US as was reported in The Times today. Read on ›
By Harris you’ve got your tweed in a twist!
I read in this morning’s The Times that in the US, Harris Tweed has decided to de-Scottify its brand following the release of the Lockerbie bomber. How dumb do Harris Tweed think Americans are? Read on ›
Defend Intellectual Property against Mr. Toad
There’s no doubt, I’m becoming a New Labour fan – sort of, selectively. And just as it is about to be replaced, and all. Take Peter Mandelson’s proposal to protect copyright by introducing laws that could cut the connections of millions of free-loading piratical internet users. That’s the stuff! Read on ›