PR issues

This is my profession. Oh, alright. It’s my trade. But I still think it’s a business capable of integrity, honour and decency.

Categories: Credit Crunch / Crisis management / CSR reality check / Trust and reputations

20 November 2008

One comment

Barclays continues to show the way

As I dug in to my morning Muesli here on the Zurich lake I caught up with yesterday’s FT. There I read an amusing editorial about Barclays being the listening, theatrical bank that headed off a shareholder revolt by the skin of its teeth. It’s true though: in a very clumsy fashion, Barclays and its shareholders are forging a brave new world. The implications for financial PR are profound. Read on ›

Categories: Political spin

16 November 2008

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Calibrated fireside chats for a wi-fi world

Today’s Observer reports that president-elect Obama is about to appoint a technology Tsar. It says that the new President will be updating Americans weekly on Youtube, a development as revolutionary as Franklin D. Roosevelt’s introduction of regular folksy radio broadcasts. This is to be welcomed. But we should not get carried away. Read on ›

Categories: Trust and reputations

14 November 2008

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Learning to manage unpopularity

Over lunch at the “Weinstube zum Rothen Ochsen” (Red Bull) in Stein am Rhein I catch up on this week’s FT output. I discover the chairman of Channel 4, Luke Johnson, commenting:

“The overriding truth about bad publicity is that it is rarely as damaging as your worst fears. Even Bernard Matthews Farms is prospering again, in spite of taking a battering last year over bird flu. There is a lot of noise out there in the media jungle, and stories soon get forgotten: the bandwagon rolls on.” Read on ›

Categories: Credit Crunch / Trust and reputations / Zurich

8 November 2008

3 comments

If waiters can say sorry, why can’t bankers?

It’s Saturday morning. I’m sitting in the Movenpick drinking coffee. I’ve been shopping in the Bahnhofstrasse. Beneath my feet is one of the biggest hordes of gold bullion in the world. Out of the window I observe the quiet orderliness of Zurich’s Paradeplatz, the hub of Swiss banking. It takes the waiter to bring my attention inside. He’s charged me for a “Gipfeli” I didn’t order. He apologies. Why, it occurred to me then, have the world’s bankers not said sorry for the credit crunch and their part in creating the mess we’re in? Read on ›