The Daily Mail‘s headline on Sunday informed us of “Leveson’s ‘threat to quit’ over meddling minister”. Readers only discovered in the middle of the piece that it was reporting what unnamed sources assumed Leveson implied, not what he had threatened. More bits of the story begin to fall apart as one reads it carefully; that is to its contradictory end. Read on ›

Hating the Murdochs is a sport in some quarters. It is almost all the old British left has left. Socialism is not doing well, but loathing Thatcher and her biggest media supporters still resonates. In the case of culture secretary Jeremy Hunt, we have what looks like the perfect mirror-image foolishness from the right-wing of politics. Read on ›

There has been lots of talk in PR circles about value networks and the networked society. Here I take a closer look at what the fuss is all about and issue a note of caution and a call to moderate the hype. Read on ›

I have noticed that there’s an increasing interest among PR pros in chaos theory. It might be because we’re in recession, the result of recent earthquakes and tsunamis, or even the new complexity that social media throws up. But whatever motivates them, here’s some insight into why they are misguided. Read on ›

Here’s a manifesto in favour of decent top-down adult leadership rather than the febrile fashions of the crowd.   Read on ›

Last week there was “outrage” over the bonus awarded to Stephen Hester, chief executive of Royal Bank of Scotland. This week we are set for another moral outburst when Barclays announces expected profits of more than $9 billion, which will result in its CEO Bob Diamond pocketing around $3 million. In the midst of a global crisis that heralds austerity for many, what strategy should be adopted by PRs tasked with defending banks, bankers and bonuses? Read on ›

Edelman’s Trust Barometer is a major highlight of the PR calendar because it provides global and historically comparative data we can mull over. This year there’s a welcome shift in Edelman’s narrative. Gone is the anti-profit, anti-business and all stakeholders are equal tone that I’ve criticised in the past.  Read on ›

Why are so many PR pros embarrassed by what they do for a living? This normally hidden angst becomes transparent whenever they attempt to define the essence of our trade. Nothing illustrates this better than the four supposedly modern definitions of PR being discussed by PRSA and CPRS, all of which share one fundamental flaw: evasiveness about what PR is really about. Read on ›

Of course PR is about building relationships. Even more than most, our business is diplomacy and even schmoozing and wooing. But let’s not get too soft about our game – or our clients’. Read on ›

I have just been to Italy. I went on a slow-paced Swiss train from cloudy Zurich past Zug and then over snowy mountains and on to sunny Lugano, Como and Milano before catching the high-speed train to Turin. There at the Industrial Union of Turin I debated Luca Poma about whether CSR was a human responsibility. Of course, I played the bad guy in contrast to Poma’s good guy persona. Read on ›