Trust and reputations
We are supposed to be short of trust and reputations are certainly under constant and vicious attack. We need to see where trust really does lie, and whether we ought to recalibrate our assessment of reputations.
Categories: Credit Crunch / Crisis management / PR issues / Trust and reputations
20 December 2008
2 comments
John Varley, of Barclays, unspun
Categories: Credit Crunch / Crisis management / Trust and reputations / Zurich
17 December 2008
No comments
UBS’s apology stumbles in the snow
Cleared snow from our road. Went to Basel. Got back and my wife said I had a letter from Peter Kurer, chairman of UBS. Whoopee. And yikes. Perhaps he’s suing me over my blog. Read on ›
Carly’s right on doing business in the Crunch
Carly Fiorina, the former chairman and CEO of Hewlett-Packard, is spot-on in advising CEOs on how to restore trust in their role. Read on ›
Getting real about Wal-Mart
Wal-Mart’s business and reputation are growing. CEO Lee Scott is leaving the company on a deserved high. There’s a twist: it looks like the “bad” old lean Wal-Mart is what’s doing well, not the reborn touchy-feely version. Read on ›
Categories: Credit Crunch / Crisis management / CSR reality check / Media issues / Trust and reputations
11 December 2008
No comments
PS: Don’t forget to read the WSJ (E)
Sorry to blow my own trumpet, but I have a piece in the Wall Street Journal (Europe) today. Read on ›
UBS puts up decent PR show
Last week I had coffee with a PR executive who helped manage Thursday’s UBS shareholders’ meeting in Lucerne. We met at Sprüngli on the Paradeplatz, the branch of the posh chocolate, cake and coffee shop favoured by wives of Zurich gnomes. He gave me an insider’s account of his work to restore trust in the Swiss icon. Read on ›
Chefs, CEOs and sex
There’s only one big lesson in the age of celebrity, spin and schmooze. People only really, deeply care about whether you can do your job. Read on ›
Categories: CSR reality check / Opinion research / Trust and reputations
21 November 2008
2 comments
Recession-proof compassion marketing?
Categories: Credit Crunch / Crisis management / CSR reality check / Trust and reputations
20 November 2008
One comment
Barclays continues to show the way
As I dug in to my morning Muesli here on the Zurich lake I caught up with yesterday’s FT. There I read an amusing editorial about Barclays being the listening, theatrical bank that headed off a shareholder revolt by the skin of its teeth. It’s true though: in a very clumsy fashion, Barclays and its shareholders are forging a brave new world. The implications for financial PR are profound. Read on ›