Tag: brand
Future trends in PR? Look East!
I’ve got that post-holiday feeling (seven days by Lake Lugano, thanks). You’ll know it. Suddenly I think I understand lots of stuff … So here’s what I think is going wrong in a good deal of PR thought. Read on ›
Update: Harris Tweed unknotted
The BBC now reports that Harris Tweed’s Chief Executive denies that the company is “de-Scottishifying” its brand in the US as was reported in The Times today. Read on ›
By Harris you’ve got your tweed in a twist!
I read in this morning’s The Times that in the US, Harris Tweed has decided to de-Scottify its brand following the release of the Lockerbie bomber. How dumb do Harris Tweed think Americans are? Read on ›
There’s no social media revolution
Are the “social media” really “social” or “media”?
I’ve just been out rowing on Zurich lake. It’s a good place to muse. You can’t share my blisters but I hope you’ll share my water-borne (and not water-logged) thoughts on whether the ultra-modern “social” media really are all that different to poor old “mass” media. Read on ›
The death of journalism? Not likely!
Clay Shirky argues in his controversial article “Newspapers and Thinking the Unthinkable” that because the barriers to entry in the industry have fallen close to zero, the future of newspaper-type journalism looks bleak in the internet age. I beg to differ. Read on ›
Getting real about Wal-Mart
Wal-Mart’s business and reputation are growing. CEO Lee Scott is leaving the company on a deserved high. There’s a twist: it looks like the “bad” old lean Wal-Mart is what’s doing well, not the reborn touchy-feely version. Read on ›
Not too much Mr Nice Guy
This piece comes with a health warning. It is a bit rude about a very prevalent fashion. I want to diss the idea that PR online strategies must be nice, non-judgmental, inclusive, blah blah. Read on ›
Categories: CSR reality check / Opinion research / Trust and reputations
21 November 2008
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