Coca-Cola’s sponsorship is all about them
Hands up who hasn’t known for years that Wayne Rooney of Manchester United is a “bad” boy. If Coca-Cola has not got its hand up, I accuse it of humbug or worse (plain stupidity). Read on ›
Hands up who hasn’t known for years that Wayne Rooney of Manchester United is a “bad” boy. If Coca-Cola has not got its hand up, I accuse it of humbug or worse (plain stupidity). Read on ›
Media Release: Rough Diamond PR launched today. Slogan: “We’re as mean as the media….” . We’re here to protect the reputations of public figures in the war being conducted against them. Read on ›
What are we PRs to do with the troublesome issue of privacy? We certainly have an interest in leading this debate because reputations are linked to the public’s perception of its protection. Read on ›
Who’s to blame for the blowout in the Gulf? It’s a fair bet that the corporations involved will get stuck with most of the opprobrium. But I’m more inclined to blame the regulators and their masters, the politicians. What’s BP to say about its plight? I’d say the big thing is for them to stress that, with luck, they’re here for the long haul. They want to fix the problem, clean up the mess, learn the lessons and go on aiming to be the “best in class”. The rest of the truth will need to be told by third parties. Read on ›
Categories: Crisis management / CSR reality check / Energy issues / Trust and reputations
18 May 2010
6 comments
Note: This piece needs to be treated with care. I was the victim of a sophisticated hoax. I apologize to anybody who was mislead. But I’m leaving the post here as a spoof of a spoof. It shows how even if the anti-Shell campaigning trickesters got their way, it would not address the problems in Nigeria in a sensible or realistic manner but would actually make things worse.
Yesterday “Shell” (go to hoax press release) said it was going to clean up the Niger Delta, compensate local communities for past injuries, and institute a local stakeholders’ program that will help lift the region out of poverty. That sounds like good news. But what if the real victim is the truth? Read on ›
At the Senate hearing into the Gulf of Mexico oil spill BP, Transocean and Halliburton disputed each other’s account of what caused the accident. It was a messy affair. But in it I glimpsed the makings of a much-needed corrective PR campaign. Read on ›
Here’s the second in my trilogy on the Stockholm Accords. This one deals with the Accords themselves, following part 1’s examination of their definition of terms. Read on ›
This is for everyone interested in the Stockholm Accords and the debate about the future of PR. This is a good moment to talk sensibly and creatively. But I fear a herd instinct is taking us in the wrong direction. (It’s a herd instinct that’s also over-intellectualised, if you’ll forgive the contradiction in terms.) Read on ›
Here’s a PR manifesto offering a post-credit crunch reality check that sticks up for maintaining the primacy of shareholder value in business. Read on ›