Prudential CEO Tidjane Thiam has just learnt the hard way that he is accountable first and foremost to his shareholders. His climb down over the £24.6 billion proposed bid for AIA now looks set to cost his company £450 million and might yet cost him his job. We care partly because the Pru has for decades been the watchword of, well, prudence. Read on ›

Note: This piece needs to be treated with care. I was the victim of a sophisticated hoax. I apologize to anybody who was mislead. But I’m leaving the post here as a spoof of a spoof. It shows how even if the anti-Shell campaigning trickesters got their way, it would not address the problems in Nigeria in a sensible or realistic manner but would actually make things worse.

Yesterday “Shell” (go to hoax press release) said it was going to clean up the Niger Delta, compensate local communities for past injuries, and institute a local stakeholders’ program that will help lift the region out of poverty. That sounds like good news. But what if the real victim is the truth? Read on ›

Here’s the second in my trilogy on the Stockholm Accords. This one deals with the Accords themselves, following part 1’s examination of their definition of terms. Read on ›

Being socially aware didn’t make Big Pharma innovate. Here’s a risky piece reminding us that profit matters more than seeming nice and safe, whatever the Davos savants pretend or their mantras might say. Read on ›

When local boy Roman Geiser, Burson-Marsteller’s Swiss CEO, was catapulted into the stratosphere as Chief Operating Officer for EMEA, I just had to make the twenty-minute train ride to Zurich to interview him. Read on ›

Before I head off to Montreux for a few days’ rest, here’s a quick response to today’s FT report on Edelman’s trust survey’s mid-year update. Once again the survey’s findings are topsy turvy, particularly when it comes to how Edelman interprets its own data. Read on ›

Boyd Neil has written a valuable manifesto in favour of CSR entitled “CR on the Hotseat” on his PR blog The Intangibles. Here’s my manifesto and it isn’t against Corporate Social Responsibility. I just put honesty as the highest responsibility. And I do think CSR has such a bad image it should be ditched in favour of sustainability, eventually. Read on ›

The Financial Times’ management columnist Stefan Stern and others have been assessing the point and meaning of this year’s Davos. Much of it comes to the need for capitalism to express itself differently. Read on ›

If you ask journalists what they think of PRs the response is likely to be colourful. Yet I know (and so do my colleagues) just how much they rely on us. The hostility is snobbish, but it is also phony. Charlie Beckett, the director of POLIS, argues the time has come to kiss and make up. Read on ›

Wal-Mart’s business and reputation are growing. CEO Lee Scott is leaving the company on a deserved high. There’s a twist: it looks like the “bad” old lean Wal-Mart is what’s doing well, not the reborn touchy-feely version. Read on ›