Starbucks’ PR tweets stink
I’ve just laughed out loud at Lucy Kellaway’s Weekend FT story about Twitter, and Starbucks’ allegedly smelly toilets, that’s now doing the rounds as Lavatorygate. Read on ›
I’ve just laughed out loud at Lucy Kellaway’s Weekend FT story about Twitter, and Starbucks’ allegedly smelly toilets, that’s now doing the rounds as Lavatorygate. Read on ›
Remember when Web 2.0 was all about creating, sharing and collaborating to produce Long Tails that favoured small players at the shallow end of the bitstream? Well, now Chris Anderson says the World Wide Web is dead. Goodbye “Free”, hallo value. Read on ›
Here’s the second in my trilogy on the Stockholm Accords. This one deals with the Accords themselves, following part 1’s examination of their definition of terms. Read on ›
This is for everyone interested in the Stockholm Accords and the debate about the future of PR. This is a good moment to talk sensibly and creatively. But I fear a herd instinct is taking us in the wrong direction. (It’s a herd instinct that’s also over-intellectualised, if you’ll forgive the contradiction in terms.) Read on ›
I had thought that Facebook would go the way of Friends Reunited, Bebo and MySpace: hyped today, sidelined tomorrow. But what if Facebook became the new Google? That’s now the company’s objective and it is backed by some substance. Read on ›
The British General Election barely registers on the street. It’s the mainstream media which is writing the narrative, creating overnight superstars, capturing the public’s attention, and driving opinion polls in all directions. What’s to learn? Read on ›
Greenpeace has forced a tantrum out of Nestlé. Under pressure Nestlé broke the golden rule corporates must obey on social media platforms – never get personal. Read on ›
Oh! My! God! Organizing for America, the successor to Obama for America, is searching for a Social Networks Manager: apply here. But before you do read this. Read on ›
Social media is looking less glossy after bruising encounters with business, personal and political reality. Here’s three glimpses of how it’s no longer so hip, cool or influential. Read on ›
Warning: this post is counter-revolutionary. A recent BBC’s Culture Show celebrated how WikiLeaks exposes anything which comes its way with no chance of legal comeback. Supposedly this will usher in a revolution in openness. Here’s the case against transparency in defence of trust. Read on ›