Zurich

Reflections from home

Categories: Crisis management / Trust and reputations / Zurich

20 June 2011

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How pat PR sells clients short in a crisis

I’m sitting lakeside near Zurich after a swim, and I surf on my friend’s handheld electronic thingamajig. It lands me on Paul Holmes’s eponymous Report. There I click on a video by Richard Levick, CEO of Levick Strategic Communications. He’s discussing three common mistakes that companies and countries make when faced with a crisis. Oops, and he then makes four classic PR errors himself. Read on ›

Categories: Political spin / Zurich

3 December 2010

7 comments

England never stood a chance with FIFA. Good.

Britain’s David Cameron just spent three days schmoozing the unschmoozable FIFA bigwigs. But did he and Prince William really delude themselves that their assorted PR team, powerpoint presentations and charm could bring the 2018 World Cup to England? Let’s hope not. Read on ›

Categories: Media issues / Zurich

1 December 2008

One comment

The BBC forgets Swiss coolness on drugs

The BBC reports today on a national vote in Switzerland that made it government policy for heroin addicts to be allowed to inject the drug under medical supervision. The issue was not controversial or considered to be a radical step, despite what the BBC claims. The Swiss are lot more cool than Brits suppose. Read on ›