Allen Lane imprint Penguin Books 2019

ISBN-13: 978-0393652512

The shocking truth about Chernobyl is how few people were killed or made ill by radiation.

I’m getting an adrenaline rush watching HBO and Sky TV’s five-part dramatisation of the Chernobyl accident, because in 1995 I spent six months working at the heart of the disaster. At that time, I was the only Westerner permanently based at the site. So I’m pleased that – so far – the Chernobyl drama has delivered a riveting portrayal of blundering bureaucrats and their betrayal of plant operators. It stirs my heart to see proper credit given to those involved in the heroic effort to contain the accident and clean up the mess. The scale of the fallout, which displaced hundreds of thousands of people, affecting millions living in designated contamination zones, was massive. The response to it was courageous and inspirational.

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In his just published book – Media Madness: Donald Trump, the Press, and the War over the Truth – Howard Kurtz, a former Washington Post columnist, explores how the media became the ‘opposition party’ to an unlikely President. It delivers a compelling account of how,  by refusing to engage in proper debate and resorting instead to insults and fear-mongering, the fourth estate betrayed its historic mission to hold power accountable to the public. He warns that the media’s failure to grapple with the major issues of the day risks damaging their reputation to such an extent that it may never recover. Read on ›

This essay dedicated to Marshall McLuhan (1911 – 1980) was first published in 2011 to mark the 100th anniversary of his birth. It is both a critique and a celebration of McLuhan’s insightful thinking.  Read on ›

This second installment of a two-parter on Queen Elizabeth I describes how PR acts in support of leadership and authority using rhetoric’s persuasive powers. It tells the story of the emergence of modern PR practice and the modern world it shaped. (It is work in progress for my book: On Message: Propaganda, persuasion and the PR game.) Read on ›

We PRs cannot avoid philosophical matters because, as Martin Sandbu says in his new book Just Business – Arguments in Business Ethics, decisions made by business have consequences for other people. Read on ›

Public relations professionals don’t really do philosophy: we’re in the people business, and sound-bites suit us better than Immanuel Kant’s Fundamental Principles of the Metaphysic of Morals (1785). As for our clients, well, we’re bound to note their lust for the latest guru-speak getting lift-off from an airport bookshop. Read on ›

The author of Deadly Spin, former PR man Wendell Potter, is posing as a whistleblower with something useful to reveal. But a quick look at his book’s main theme suggests that he’s talking nonsense about his trade because he doesn’t like its paymasters.

My essay on corporate image building forms part of a new book from The New Culture Form, A Sorry State: Self-denigration in British Culture, edited by Peter Whittle with a foreword by the historian Michael Burleigh. You are welcome to attend the launch event: see below. Read on ›

Tony Blair’s memoirs are the most confessional in years from a world leader. The devout Catholic convert explains why politicians stray from their wives (not him so far as we know), escape to the loo for peace, and seek comfort in drink (in his case shockingly little of it). Read on ›