Crisis management

PR comes into its own when clients are in deep trouble – whether of their own making or not. Speed, intelligence, guile, contacts, PRs need them all when the chips are down.

Categories: Crisis management

3 February 2010

3 comments

Where was Mr Toyoda yesterday?

Made public yesterday, the last words from a family of four: “We’re in a Lexus. . . and we’re going north on 125 and our accelerator is stuck. . . we’re in trouble. . . there’s no brakes. . . we’re approaching the intersection. . . hold on. . . hold on and pray. . . pray.” Read on ›