Back in January, I gave a lecture on the moral bankruptcy of the shame culture in ancient Greece to Associate Professor Josh Greenberg‘s fourth-year undergraduate class. Afterward, a debate arose about Isocrates’ legacy. It revolved around whether his ideas and lived-example laid the foundations for what some practitioners refer to as the morality of modern ethical two-way symmetrical public relations. Read on ›

It is not former Co-operative Bank Chairman Paul Flower’s peccadilloes that bother me. That’s merely an amusing sideshow. It is the bankrupt Bank‘s audacious reinforcement of anti-business sentiment and its bashing of its competitors’ practices that drive me mad.  Read on ›

This second installment of a two-parter on Queen Elizabeth I describes how PR acts in support of leadership and authority using rhetoric’s persuasive powers. It tells the story of the emergence of modern PR practice and the modern world it shaped. (It is work in progress for my book: On Message: Propaganda, persuasion and the PR game.) Read on ›

The name Gordon Macdonald probably doesn’t resonate today in the ranks of public relations practitioners. But it should. He was arguably the most influential press officer in the City of London during the 1980s. Read on ›

[This is a guest post by Richard D North.] The most important questions about the BBC and Savile saga are often left a little late in the discussion. First, why did anyone of ordinary savviness at the top of a mass entertainment organisation think the old weirdo was worth a post-mortem tribute, granted the strength of the rumours which had been going round for years? Read on ›

You cannot have missed it. A strike at the Marikana platinum mine owned by Lonmin in South Africa led to 34 workers being killed and many more injured in a confrontation with the police. Weeks later the number of people on the illegal strike has increased considerably with only 13 per cent of workers turning up at the mine on Monday. Read on ›

The World Business Council for Sustainable Development’s Vision 2050 says the corporate world must play a leadership role in solving mankind’s mounting problems. It outlines a new agenda for business: to work with government and society to transform global markets and competition to achieve a sustainable future. But here is a thought. Is Vision 2050 anything more than a PR survival plan for today’s big companies seeking a long-term and popular license to operate? Read on ›

I have noticed that there’s an increasing interest among PR pros in chaos theory. It might be because we’re in recession, the result of recent earthquakes and tsunamis, or even the new complexity that social media throws up. But whatever motivates them, here’s some insight into why they are misguided. Read on ›

Why are so many PR pros embarrassed by what they do for a living? This normally hidden angst becomes transparent whenever they attempt to define the essence of our trade. Nothing illustrates this better than the four supposedly modern definitions of PR being discussed by PRSA and CPRS, all of which share one fundamental flaw: evasiveness about what PR is really about. Read on ›

On the night of Wednesday 8^th June, Alastair Campbell issued a stark warning to British journalists. Speaking ‘in conversation’ with Bill Hagerty, editor of British Journalism Review, New Labour’s former spin doctor warned that journalism risks losing even more integrity by shifting its ‘centre of gravity’ further towards celebrity culture. Read on ›