Allen Lane imprint Penguin Books 2019

ISBN-13: 978-0393652512

The shocking truth about Chernobyl is how few people were killed or made ill by radiation.

I’m getting an adrenaline rush watching HBO and Sky TV’s five-part dramatisation of the Chernobyl accident, because in 1995 I spent six months working at the heart of the disaster. At that time, I was the only Westerner permanently based at the site. So I’m pleased that – so far – the Chernobyl drama has delivered a riveting portrayal of blundering bureaucrats and their betrayal of plant operators. It stirs my heart to see proper credit given to those involved in the heroic effort to contain the accident and clean up the mess. The scale of the fallout, which displaced hundreds of thousands of people, affecting millions living in designated contamination zones, was massive. The response to it was courageous and inspirational.

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As predicted by 21st Century PR Issues earlier this year, Gillette sales are falling following the release of its high-profile – much debated and viewed – advertisement which denigrated its core customer base:

The ad, entitled ‘We Believe’, was released in January. It asked men to “shave their toxic masculinity,” while blaming an entire gender for the actions of a small percentage of sexual abusers, rapists and perverts. [Gillette Sales Decline Following ‘Toxic Masculinity’ Ad, summit.news]

Virtue-signalling is especially damaging when a leading manufacturer issues an advertisement designed to appeal to those people who really do hate (as in despise) everything that that firm’s brand has traditionally stood for. So it’s no wonder that many men – who bought into the once carefully cultivated and appealing brand image – are now turning their back on Gillette and going elsewhere to buy their razors.

Proctor and Gamble’s Gillette has released a commercial promoting razor blades, which sends out the message that men are such a menace to women that they must be tamed. But no matter what one thinks of #MeToo, we should all question the politicisation of mass consumer advertising. We need to ask why the marketing department at Gillette thought it was a good idea to produce an advert caricaturing their customers as brutish stereotypical sex pests; who require a health warning and moral policing. It is, indeed, gobsmacking that anybody at Gillette thought it was smart for a corporate Goliath to traduce the integrity and character of their core market. Read on ›

In his just published book – Media Madness: Donald Trump, the Press, and the War over the Truth – Howard Kurtz, a former Washington Post columnist, explores how the media became the ‘opposition party’ to an unlikely President. It delivers a compelling account of how,  by refusing to engage in proper debate and resorting instead to insults and fear-mongering, the fourth estate betrayed its historic mission to hold power accountable to the public. He warns that the media’s failure to grapple with the major issues of the day risks damaging their reputation to such an extent that it may never recover. Read on ›

Denise Young Smith, Apple’s first vice president of diversity and inclusion, went on the record opining that there can be 12 white, blue-eyed, blond men in a room and they’re going to be diverse too because they’re going to bring a different life experience and life perspective to the conversation. Declaring that diversity is the human experience, Smith said: ‘I get a little bit frustrated when diversity or the term diversity is tagged to the people of colour, or the women, or the LGBT.’ Read on ›

As Bell Pottinger prepares to put itself into administration following its expulsion from the Public Relations and Communications Association (PRCA), here’s an opinion piece, which calls out the PRCA’s humbug. Read on ›

21^st Century PR Issues maintains that within PR circles there is a near-universal conformity governing the industry’s self-destructive, poorly thought-through response to the Culture Wars. In short: the PR business is currently leading clients in the wrong direction. So here is a PR manifesto that sets out how things could be turned around so that we can help our clients keep their end up in the 21^st_century Culture Wars. Read on ›

Societies in the 21^st century are increasingly defined by rapidly fragmenting socio-cultural outlooks and competing ways of life. Personhood has been politicised and commodified: we have identity politics and firms track our tastes. Whether it is the words we utter, the clothes we wear, the food we eat, or our taste in holidays, music and sport, or how we demarcate our sexual, racial or national identity, cultural chasms and schisms divide us, even as we are supposed to empathise more intensely and widely. Read on ›

What unites all the major political parties in South Africa: the African National Congress (ANC), the Democratic Alliance (DA), the South African Communist Party (SACP) and the Economic Freedom Fighters (EFF)? The answer is their determination to divide the country along pre-existing racial fault lines. Yet the DA, South Africa’s main opposition party, has had the audacity to lodge a misconduct claim against Bell Pottinger (BP) with the UK’s Public Relations and Communications Association, accusing it of “sow[ing] racial mistrust, hate and race-baiting, and [encouraging a] divided society”.  Read on ›

The success of both BREXIT and Trump tells us that the world is changing. Their triumphs mark a transformation of the public’s mood, which is causing the rules governing media schmoozing and managing relations with the masses to be rewritten, as fast as the authority of existing elites evaporates. Read on ›